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Le commerce agroalimentaire via Internet, encore une utopie ?

Abstract : The very uneven development of electronic trade (Bto C) arouses a lot of questions , and more particularly in the agrofood sector. From a training course for agrofood firms on marketing via internet , realised within the European program Interreg3b AgroIntec , we try to understand why this new type of marketing is being adopted by agrofood firms, and especially in Languedoc wine and vine sector.
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Contributor : André Salançon Connect in order to contact the contributor
Submitted on : Tuesday, November 22, 2005 - 12:32:03 PM
Last modification on : Sunday, May 31, 2020 - 4:58:02 AM
Long-term archiving on: : Saturday, April 3, 2010 - 9:52:33 PM


  • HAL Id : sic_00001609, version 1



André Salançon. Le commerce agroalimentaire via Internet, encore une utopie ?. 2005. ⟨sic_00001609⟩



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