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La marque à la recherche d'un public international

Alexandre Coutant 
Abstract : This article particularly proposes an approach of the communication of the total marks while being interested in those exploiting their strong capacity symbolic system. It tries to explain their success while reconsidering the history of the concept of advertising brand and their strategies to conclude on their current step. It proposes finally a certain number of research orientations opened by this object.
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Contributor : Alexandre Coutant Connect in order to contact the contributor
Submitted on : Tuesday, December 14, 2004 - 11:25:16 AM
Last modification on : Wednesday, November 4, 2020 - 3:37:03 AM
Long-term archiving on: : Wednesday, September 8, 2010 - 4:06:37 PM


  • HAL Id : sic_00001272, version 1


Alexandre Coutant. La marque à la recherche d'un public international. Nov 2004. ⟨sic_00001272v1⟩



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