Journal Articles
Market Management
Year : 2007
Lucia Granget : Connect in order to contact the contributor
https://archivesic.ccsd.cnrs.fr/sic_01784464
Submitted on : Thursday, May 3, 2018-2:43:31 PM
Last modification on : Thursday, August 4, 2022-4:52:56 PM
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- HAL Id : sic_01784464 , version 1
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Evelyne Lombardo, Lucia Granget. Les images de synthèse : une fausse « bonne raison » marketing ?. Market Management, 2007, Applications sectorielles du marketing, 7 (2), pp.117-132. ⟨sic_01784464⟩
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