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Les images de synthèse : une fausse « bonne raison » marketing ?

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https://archivesic.ccsd.cnrs.fr/sic_01784464
Contributor : Lucia Granget Connect in order to contact the contributor
Submitted on : Thursday, May 3, 2018 - 2:43:31 PM
Last modification on : Tuesday, December 7, 2021 - 4:04:28 PM

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Evelyne Lombardo, Lucia Granget. Les images de synthèse : une fausse « bonne raison » marketing ?. Market Management, Eska, 2007, Applications sectorielles du marketing, 7 (2), pp.117-132. ⟨sic_01784464⟩

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