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Conference Papers Year : 2007

The Americanization of Italian Advertising during the 1950s and the 1960s: Mediations, Conflicts and Appropriations

L'américanisation de la publicité italienne pendant les années 1950 et 1960: médiations, conflits et appropriations

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https://archivesic.ccsd.cnrs.fr/sic_01697020

Submitted on : Tuesday, January 30, 2018-5:44:54 PM

Last modification on : Monday, June 3, 2024-8:58:03 AM

Long-term archiving on: Friday, May 25, 2018-9:24:18 PM

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sic_01697020 , version 1 (30-01-2018)

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Simona de Iulio, Carlo Vinti. The Americanization of Italian Advertising during the 1950s and the 1960s: Mediations, Conflicts and Appropriations. 13th Biennial Conference on Historical Analysis & Research in Marketing (CHARM), May 2007, Durham, United States. ⟨sic_01697020⟩

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