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Veille d'image sur internet : enjeux, méthodes, limites

Abstract : "Image awareness" consists to identify as soon as possible negative weak signals like rumors or informational attacks. Our work focuses on the analysis of the image of an organization through the Internet. This concept is primarily addressed by consultants. Some of them enhance the risks to sell their services. This paper proposes a more nuanced discourse on the scope "viral" of the Internet. It is based on two case studies which show that the risk of attacks against the image of an organization would not be as announced by major vendors of monitoring softwares. This work reveals the existence of such autoregulated mecanisms like an "invisible hand" that offset the expressed criticisms.
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Submitted on : Tuesday, May 28, 2013 - 5:01:54 PM
Last modification on : Thursday, August 4, 2022 - 4:52:54 PM
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  • HAL Id : sic_00827004, version 1



Eric Boutin, Pei Liu, Lysiane Buisson. Veille d'image sur internet : enjeux, méthodes, limites. Communication & Organisation, Presses Universitaires de Bordeaux, 2008, pp.98-114. ⟨sic_00827004⟩



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