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Internet et communautés virtuelles d'intérêt: vers une nouvelle mise en perspective de la communication de l'entreprise vis-à-vis des consommateurs.

Abstract : Abstract: The Internet profoundly transforms the relationships between individuals and businesses, while the latter have to take into account the individual willingness to participate in their strategies, willingness which is frequently spread on by numerous blogs and virtual communities. This paper demonstrates that these virtual communities stand at the origins of a novel, catching communication strategy, aiming to take over and optimise the client-business relationships.
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https://archivesic.ccsd.cnrs.fr/sic_00439080
Contributor : Franck Debos <>
Submitted on : Saturday, December 5, 2009 - 10:59:30 PM
Last modification on : Tuesday, May 26, 2020 - 6:50:23 PM
Long-term archiving on: : Saturday, November 26, 2016 - 2:47:52 PM

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  • HAL Id : sic_00439080, version 1

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Franck Debos. Internet et communautés virtuelles d'intérêt: vers une nouvelle mise en perspective de la communication de l'entreprise vis-à-vis des consommateurs.. Médias09, entre communautés et mobilité Université Paul Cézanne, Aix-Marseille III 'Institut Supérieur de l'Information et des Médias, 2009, France. pp.1-18. ⟨sic_00439080⟩

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