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GRM
The Management Research Group (GRM) is the Management Sciences laboratory (Section 06 of the CNU) of the Université Côte d'Azur. The GRM's teacher-researchers, doctoral students and associate researchers are interested in organisations (large groups, SMEs - small and medium-sized enterprises, public institutions, etc.) and their stakeholders (managers, employees, investors, consumers, etc.). Their research is developed in close collaboration with the organisations studied, in order to provide them with a framework and decision-making tools to help them understand and act on the challenges facing society. The laboratory's activities and projects are organised around three thematic research areas.
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Keywords
Stratégie
Emerging markets
Afrique
Leader development
Santé au travail
Climate change
Management interculturel
Motivations
Strategic diagnosis
Multinational companies
Développement international
Sustainable development
Réseaux sociaux
Allemagne
Plan marketing
France
Digital transformation
GRH algorithmique
Diagnostic marketing
E-commerce
New Public Management
Diagnostic stratégique
Marketing digital
Résilience
Cultural differences
Ethique
Alliances stratégiques
Performance
Stratégie marketing
PME
SMEs
LinkedIn
Governance
Intégration culturelle
Risques
Marketing international
Entrepreneurship
Ressources humaines
Effectivité
Entreprise
Analyse bibliométrique
Confiance
Acquisitions
Distance psychologique
Parties prenantes
Empowerment
Pôle de compétitivité
Pandémie
Développement durable
Intelligence artificielle
Marketing strategy
Artificial intelligence
Consommation responsable
Marketing
Leadership
Acquisition
International marketing
Coaching
Health at work
Entrepreneuriat
Multinationales
RSE
Management des compétences
Luxe
SME
Psychological distance
Communication de crise
Chine
Alliance stratégique
PME innovantes
Digitalisation
Analyse SWOT
CAC 40
Innovation
Compétitivité
Fusions-acquisitions
Construal level theory
Crise sanitaire
Management international
Employability management
Social networks
Analyse du marché
Démarketing
Choc exogène
Marketing plan
Reputation
Covid-19
Strategy
Marketing mix
Enseignement supérieur
Emotions
Marketing-mix
Internationalisation
Innovation managériale
Durabilité
Gouvernance
Cross-border acquisitions
Export
Tourisme
Internationalization