GRM

The Management Research Group (GRM) is the Management Sciences laboratory (Section 06 of the CNU) of the Université Côte d'Azur. The GRM's teacher-researchers, doctoral students and associate researchers are interested in organisations (large groups, SMEs - small and medium-sized enterprises, public institutions, etc.) and their stakeholders (managers, employees, investors, consumers, etc.). Their research is developed in close collaboration with the organisations studied, in order to provide them with a framework and decision-making tools to help them understand and act on the challenges facing society. The laboratory's activities and projects are organised around three thematic research areas.

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Stratégie Emerging markets Afrique Leader development Santé au travail Climate change Management interculturel Motivations Strategic diagnosis Multinational companies Développement international Sustainable development Réseaux sociaux Allemagne Plan marketing France Digital transformation GRH algorithmique Diagnostic marketing E-commerce New Public Management Diagnostic stratégique Marketing digital Résilience Cultural differences Ethique Alliances stratégiques Performance Stratégie marketing PME SMEs LinkedIn Governance Intégration culturelle Risques Marketing international Entrepreneurship Ressources humaines Effectivité Entreprise Analyse bibliométrique Confiance Acquisitions Distance psychologique Parties prenantes Empowerment Pôle de compétitivité Pandémie Développement durable Intelligence artificielle Marketing strategy Artificial intelligence Consommation responsable Marketing Leadership Acquisition International marketing Coaching Health at work Entrepreneuriat Multinationales RSE Management des compétences Luxe SME Psychological distance Communication de crise Chine Alliance stratégique PME innovantes Digitalisation Analyse SWOT CAC 40 Innovation Compétitivité Fusions-acquisitions Construal level theory Crise sanitaire Management international Employability management Social networks Analyse du marché Démarketing Choc exogène Marketing plan Reputation Covid-19 Strategy Marketing mix Enseignement supérieur Emotions Marketing-mix Internationalisation Innovation managériale Durabilité Gouvernance Cross-border acquisitions Export Tourisme Internationalization