Abstract : The paper first analyses the role of memory and of the lapses of memory in the reading of a narrative hypermedia. It makes this by analyzing reactions of readers. One can note that two opposite mechanisms operate: the implication of reading as a sign in the work that mobilizes memory, and an hypertextual display of information that favorites the lapse of memory. These examples also show the importance of perception and cognition in interpretation. The paper proposes a semiotiquo-cognitive model of text, the model of “the linked text” in which what is considered as the “text” is subject to the mind archetypes that are used by the subject to understand and manipulate the system of the work, including its technological and cultural dimensions.