Le commerce agroalimentaire via Internet, encore une utopie ?

Abstract : The very uneven development of electronic trade (Bto C) arouses a lot of questions , and more particularly in the agrofood sector. From a training course for agrofood firms on marketing via internet , realised within the European program Interreg3b AgroIntec , we try to understand why this new type of marketing is being adopted by agrofood firms, and especially in Languedoc wine and vine sector.


http://archivesic.ccsd.cnrs.fr/sic_00001609
Contributor : André Salançon <>
Submitted on : Tuesday, November 22, 2005 - 12:00:32 PM
Last modification on : Wednesday, April 26, 2006 - 2:00:09 PM

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André Salançon. Le commerce agroalimentaire via Internet, encore une utopie ?. 2005. <sic_00001609>

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