The Competitivity of the Automobile Industry: The French Way
Compétitivité de l'industrie automobile : la voie française
Résumé
The French automobile industry is now one of the most successful in the world. It has had considerable success in resisting the pressures of other European or Japanese competitors in its home market. It has moreover been able to penetrate other European markets, including those that are reputed to be the most difficult, such as the German market. The Renault Clio was the best selling foreign vehicle in Germany in 1993. In addition, the two French companies PSA Peugeot-Citroen and Renault SA have made profits continuously since 1987 (except PSA in 1993) while PSA in 1991 and Renault in 1992 were declared the most profitable manufacturers in the world. In 1991, with a profit rate of 3.5 per cent, PSA was well ahead of Toyota (2.9 per cent ). These results, even though they appeared more precarious in 1995-96, are based on the major restructuring carried out by the two manufacturers following the crisis they experienced in the first half of the 1980s, which nearly caused them to disappear altogether.
This article shows why and how the french automobile industry is competitive, at this moment.
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