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Les pré-tests : des problèmes théoriques aux limites pratiques

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https://archivesic.ccsd.cnrs.fr/sic_02303662
Contributor : Didier Courbet Connect in order to contact the contributor
Submitted on : Wednesday, October 2, 2019 - 2:46:40 PM
Last modification on : Friday, October 22, 2021 - 3:40:43 AM

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  • HAL Id : sic_02303662, version 1

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Didier Courbet. Les pré-tests : des problèmes théoriques aux limites pratiques. L'Efficacité publicitaire, Editions IREP, pp.143-164, 1999. ⟨sic_02303662⟩

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