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The Americanization of Italian Advertising during the 1950s and the 1960s: Mediations, Conflicts and Appropriations

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https://archivesic.ccsd.cnrs.fr/sic_01697020
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Submitted on : Tuesday, January 30, 2018 - 5:44:54 PM
Last modification on : Tuesday, May 17, 2022 - 9:59:25 AM
Long-term archiving on: : Friday, May 25, 2018 - 9:24:18 PM

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Simona de Iulio, Carlo Vinti. The Americanization of Italian Advertising during the 1950s and the 1960s: Mediations, Conflicts and Appropriations. 13th Biennial Conference on Historical Analysis & Research in Marketing (CHARM), May 2007, Durham, United States. ⟨sic_01697020⟩

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