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The Americanization of Italian Advertising during the 1950s and the 1960s: Mediations, Conflicts and Appropriations

L'américanisation de la publicité italienne pendant les années 1950 et 1960: médiations, conflits et appropriations

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sic_01697020 , version 1 (30-01-2018)

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Simona de Iulio, Carlo Vinti. The Americanization of Italian Advertising during the 1950s and the 1960s: Mediations, Conflicts and Appropriations. 13th Biennial Conference on Historical Analysis & Research in Marketing (CHARM), May 2007, Durham, United States. ⟨sic_01697020⟩

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GERIICO UNIV-LILLE
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