Satisfaction of cybernautes in virtual communities: An integrated model of experiential value

Abstract : Although virtual worlds and in particular virtual communities attract more users and contributing members, few studies have focused on what meets the members of these online communities. Studies on Satisfaction was addressed only to the environments of the Internet and neglect satisfaction in virtual communities (eg, Szymanski and Hise 2000; Reibstein 2002; Wolfinbarger and Gilly, 2002; Zeithaml , Parasuraman and Malhotra, 2002). In this work, we have defined and tested an integrated value of the experiential system and the satisfaction of the virtual world and virtual communities’ model. Based on a quantitative study of 564 volunteers used the web and virtual communities. A principal component analysis and regression was used to validate the assumptions made and to meet the objectives of our research by measuring the relationship between the different variables.
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Communication dans un congrès
5th International Research Meeting in Business and Management (IRMBAM), Jul 2014, NICE, France. 5th International Research Meeting in Business and Management (IRMBAM), 2014
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Contributeur : Franck Debos <>
Soumis le : mardi 21 juin 2016 - 23:49:52
Dernière modification le : lundi 24 septembre 2018 - 15:10:02
Document(s) archivé(s) le : jeudi 22 septembre 2016 - 16:55:06

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Dorra Bouattour, Franck Debos, Tarek Abdellatif. Satisfaction of cybernautes in virtual communities: An integrated model of experiential value. 5th International Research Meeting in Business and Management (IRMBAM), Jul 2014, NICE, France. 5th International Research Meeting in Business and Management (IRMBAM), 2014. 〈sic_01335482〉

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