<?xml version="1.0" encoding="utf-8"?>
<TEI xmlns="http://www.tei-c.org/ns/1.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:hal="http://hal.archives-ouvertes.fr/" xmlns:gml="http://www.opengis.net/gml/3.3/" xmlns:gmlce="http://www.opengis.net/gml/3.3/ce" version="1.1" xsi:schemaLocation="http://www.tei-c.org/ns/1.0 http://api.archives-ouvertes.fr/documents/aofr-sword.xsd">
  <teiHeader>
    <fileDesc>
      <titleStmt>
        <title>HAL TEI export of sic_01053874</title>
      </titleStmt>
      <publicationStmt>
        <distributor>CCSD</distributor>
        <availability status="restricted">
          <licence target="https://creativecommons.org/publicdomain/zero/1.0/">CC0 1.0 - Universal</licence>
        </availability>
        <date when="2026-05-20T05:46:18+02:00"/>
      </publicationStmt>
      <sourceDesc>
        <p part="N">HAL API Platform</p>
      </sourceDesc>
    </fileDesc>
  </teiHeader>
  <text>
    <body>
      <listBibl>
        <biblFull>
          <titleStmt>
            <title xml:lang="fr">Les influences non conscientes de la publicité et de la communication marketing : Etat des recherches et nouvelles perspectives.</title>
            <author role="aut">
              <persName>
                <forename type="first">Didier</forename>
                <surname>Courbet</surname>
              </persName>
              <email type="md5">3acedf604945634be2156be64b153da5</email>
              <email type="domain">orange.fr</email>
              <idno type="idhal" notation="string">courbet-didier</idno>
              <idno type="idhal" notation="numeric">5410</idno>
              <idno type="halauthorid" notation="string">12446-5410</idno>
              <idno type="ORCID">https://orcid.org/0000-0002-5506-1850</idno>
              <idno type="GOOGLE SCHOLAR">https://scholar.google.fr/citations?user=6v5ehJgAAAAJ&amp;hl=fr</idno>
              <idno type="IDREF">https://www.idref.fr/050402668</idno>
              <idno type="ORCID">https://orcid.org/0000-0002-4090-777X</idno>
              <affiliation ref="#struct-221819"/>
            </author>
            <author role="aut">
              <persName>
                <forename type="first">Marie-Pierre</forename>
                <surname>Fourquet-Courbet</surname>
              </persName>
              <email type="md5">1e9a0c10291341d0b59f06b2eb710f6d</email>
              <email type="domain">univ-amu.fr</email>
              <idno type="idhal" notation="string">marie-pierre-fourquet-courbet</idno>
              <idno type="idhal" notation="numeric">172489</idno>
              <idno type="halauthorid" notation="string">133781-172489</idno>
              <idno type="ORCID">https://orcid.org/0000-0003-3302-9144</idno>
              <idno type="IDREF">https://www.idref.fr/071333479</idno>
              <idno type="GOOGLE SCHOLAR">https://scholar.google.fr/citations?user=jW3_T2gAAAAJ</idno>
              <affiliation ref="#struct-221819"/>
            </author>
            <editor role="depositor">
              <persName>
                <forename>Didier</forename>
                <surname>Courbet</surname>
              </persName>
              <email type="md5">3acedf604945634be2156be64b153da5</email>
              <email type="domain">orange.fr</email>
            </editor>
          </titleStmt>
          <editionStmt>
            <edition n="v1" type="current">
              <date type="whenSubmitted">2014-08-03 16:21:16</date>
              <date type="whenWritten">2006</date>
              <date type="whenModified">2022-02-04 13:20:11</date>
              <date type="whenReleased">2014-08-12 16:42:46</date>
              <date type="whenProduced">2014-08-06</date>
              <date type="whenEndEmbargoed">2014-08-03</date>
              <ref type="file" target="https://archivesic.ccsd.cnrs.fr/sic_01053874v1/document">
                <date notBefore="2014-08-03"/>
              </ref>
              <ref type="file" n="1" target="https://archivesic.ccsd.cnrs.fr/sic_01053874v1/file/Courbet_Fourquet-Courbet_Infuences_non_conscientes_de_la_pub_archivessic.pdf" id="file-1053874-858448">
                <date notBefore="2014-08-03"/>
              </ref>
            </edition>
            <respStmt>
              <resp>contributor</resp>
              <name key="106716">
                <persName>
                  <forename>Didier</forename>
                  <surname>Courbet</surname>
                </persName>
                <email type="md5">3acedf604945634be2156be64b153da5</email>
                <email type="domain">orange.fr</email>
              </name>
            </respStmt>
          </editionStmt>
          <publicationStmt>
            <distributor>CCSD</distributor>
            <idno type="halId">sic_01053874</idno>
            <idno type="halUri">https://archivesic.ccsd.cnrs.fr/sic_01053874</idno>
            <idno type="halBibtex">courbet:sic_01053874</idno>
            <idno type="halRefHtml">Rapport de recherches, CNRS (programme Société de l'Information), Université d'Aix-Marseille, Institut de Recherche en Sciences de l'Information et de la Communication (IRSIC), 39 p. 2014, 37p</idno>
            <idno type="halRef">Rapport de recherches, CNRS (programme Société de l'Information), Université d'Aix-Marseille, Institut de Recherche en Sciences de l'Information et de la Communication (IRSIC), 39 p. 2014, 37p</idno>
            <availability status="restricted">
              <licence target="https://about.hal.science/hal-authorisation-v1/">HAL Authorization<ref corresp="#file-1053874-858448"/></licence>
            </availability>
          </publicationStmt>
          <seriesStmt>
            <idno type="stamp" n="SHS">Sciences de l'Homme et de la Société</idno>
            <idno type="stamp" n="UNIV-AMU">Aix Marseille Université</idno>
            <idno type="stamp" n="SIC">archiveSIC</idno>
            <idno type="stamp" n="LARA">LARA</idno>
          </seriesStmt>
          <notesStmt>
            <note type="audience" n="1">Not set</note>
            <note type="archivesic_reference">Allen CT &amp; Janiszewski CA (1989) Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research. J Marketing Research 26: 30-43. Allen CT &amp; Madden TJ (1985) A Closer Look at Classical Conditioning. J Consumer Research 12: 301-315. Aylesworth AB &amp; MacKenzie SC (1998) Context Is Key: The Effect of Program-Induced Mood on Thoughts About the Ad. J Advertising 27: 17-33. Baeyens F, Eelen P, Crombez G &amp; Vandenbergh O (1992) Human evaluative conditioning: Acquisition trials, presentation schedule, evaluative style and contingency Awareness. Behaviour Research and Therapy 30: 133-142. Baker WE (1999) When Can Affective Conditioning and Mere Exposure Directly Influence Brand Choice? J Advertising 28(4): 31-46. Bargh JA &amp; Chartrand TL (1999) The Unbearable Automaticity of Everyday Life. American Psychologist 54: 462-479. Berger IE &amp; Mitchell AA (1989) The effect of advertising on attitude accessibility, attitude confidence, and the attitude-behavior relationship. J Consumer Research 16: 269-279. Bless H, Schwarz N &amp; Wieland R (1996) Mood and the impact of category membership and individuating information. European J Social Psychology 26: 935-959. Bornstein RF (1989) Exposure and Affect: Overview and meta-analysis of research 1968-1987. Psychological Bulletin 106: 265-289. Brunel FF, Tietje BC, Greenwald AG (2004) Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition? J Consumer Psychology 14(4): 385-404. Cheesman J &amp; Merikle PM (1986) Distinguishing conscious from unconscious mental processes. Canadian J Psychology 40: 343-367. Courbet D (2000) Les effets automatiques du parrainage télévisuel sur la marque: étude de la mésattribution de la familiarité, du transfert sémantique et de l'influence des émotions déclenchées par le programme, Recherche et Applications en Marketing 15(1): 39-62. Courbet D (2003) L'influence publicitaire en l'absence de souvenir des messages: les effets implicites de la simple exposition. Cahiers Internationaux de Psychologie Sociale 57: 39-51. Courbet, D., Priolo, D. et Milhabet, I. (2001), Communication persuasive et santé publique : effets de la vividité et de la répétition des messages sur l'intention comportementale et l'optimisme comparatif ", Revue Internationale de Psychologie Sociale, 14, 4, pp. 163-175. Courbet, D. (2003), Réception des campagnes de communication de santé publique et efficacité des messages générant de la peur : une étude expérimentale du rôle de la peur dans le changement des attitudes néfastes ", Communication, 22, 1, pp. 100-122. Courbet, D. et al. (2004), " L'influence non consciente des publicités vues furtivement et aussitôt oubliées : une méthode d'étude socio-cognitive appliquée à internet ", Questions de communication, 5, pp.83-102. Courbet, D., Vanhuele, M. et Lavigne, F. (2008), Les effets persuasifs de l'e-publicité perçue sans conscience en vision périphérique. Implications pour les recherches sur la réception des médias, Questions de Communication, 14, pp. 197-219. Courbet D, Fourquet-Courbet MP, Kazan R &amp; Intartaglia J (2014) The Long-term Effects of E-advertising, The Influence of Internet Pop-ups Viewed at a Low Level of Attention in Implicit Memory. Journal of Computer-Mediated Communication 19(2): 274-293. Gawronski B &amp; De Houwer J (in press) Implicit measures in social and personality psychology. In: Reis HT &amp; Judd CM (Eds.) Handbook of research methods in social and personality psychology (2nd edition), New York: Cambridge University Press. De Pelsmacker P, Geuens M &amp; Aiickaert P (2002) Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity. J Advertising 31(2): 49-61. Dempsey M A &amp; Mitchell AA (2004) The Relation between Implicit and Explicit Attitudes and Spontaneous Choice. Advances in Consumer Research 31: 542. Devine PG (1989) Stereotypes and prejudice: Their automatic and controlled components. J Personality and Social Psychology 56: 5-18. Dewhurst SA &amp; Parry LA (2000) Emotionality, distinctiveness and recollective experience. European J Cognitive Psychology 12: 541-551. Dijksterhuis A, Aarts H &amp; Smith PK (2005) The Power of the subliminal: On subliminal persuasion and Other potential applications. In: Hassin RR, Uleman J &amp; Bargh JA, The New Unconscious, NY: Oxford University Press, pp. 77-107. Dovidio JF &amp; Fazio RH (1992) New technologies for the direct and indirect assessments of attitudes. In: Tanur JM (ed.), Questions about Questions: Inquiries into the cognitive bases of surveys, New York: Russel Sage, pp. 204-237. Droulers, O. (2004) Les marques traitées sans attention: expérimentations et modélisations des effets, Paper presented at the XXth Congress of the Association Française de Marketing, May 2004, St Malo, France. Ellis HC &amp; Moore BA (1999) Mood and Memory. In: Dalgleish T and Power MJ (Eds.), Handbook of Cognition and Emotion, Chichester, Wiley, pp. 193-210. Fazio RH &amp; Dunton BC (1997) Categorization by race: The impact of automatic and controlled components of racial prejudice. J Experimental Social Psychology 69: 1013-1027. Fazio RH (1990) A practical guide to the use of response latency in social psychological research. In: Hendrick C &amp; Clark MS (eds.) Research methods in personality and social psychology. Newbury Park, CA: Sage, pp. 74-97; Fazio RH &amp; Olson MA (2003) Implicit Measures in Social Cognition Research: Their Meaning and Use. Annual Review of Psychology 54: 297-327. Fazio RH (2001) On the Automatic activation of associated Evaluations: An overview. Cognition and Emotion 15: 115-141. Fazio RH &amp; Williams CJ (1986) Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations: An investigation of the 1984 election. J Personality and Social Psychology 51: 505-514. Fazio RH, Powell, M C &amp; Williams CJ (1989) The role of attitude accessibility in the attitude-to-behavior process. J Consumer Research 16: 280-288. Fazio RH &amp; Towles-Schwen, T (1999) The MODE Model of Attitude-Behavior Process. In: Chaiken S, Tropes Y (eds.) Dual-Process Theories in Social Psychology. NY: The Guilford Press, pp. 97-116. Finlay K, Marmurek H &amp; Morton R (2005) Priming effects in explicit and implicit memory for textual advertisements. Applied Psychology: An int review 54(4): 442-454. Fontaine I (2006) Etude du changement d'attitude pour les marques placées dans les films: persuasion ou effet d'exposition ? Recherche et Applications en Marketing 21(1): 1-18. Forehand M R &amp; Perkins A (2005) Implicit Assimilation and explicit contrast: A Set/Reset Model of Response to Celebrity Voice-Overs. J Consumer Research 32(3): 435-441. Forgas JP (1995) Mood and Judgement: The Affect Infusion Model (AIM). Psychological Bulletin 117: 1-28. Forgas JP &amp; Bower GH (1988) Affect in social judgements. Australian J Psychology, 40: 125-145. Friese M, Wänke M &amp; Henning P (2006) Implicit consumer preferences and their influence on product choice. Psychology and Marketing 23: 727-740. Gawronski B &amp; Bodenhausen GV (2005) Accessibility Effects on Implicit Social Cognition: The Role of Knowledge Activation and Retrieval Experiences. J Personality and Social Psychology 89 (5): 672-685. Gawronski B &amp; Bodenhausen GV (2006) Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. Psychological Bulletin 132(5): 692-731. Gawronski B, Hofmann W &amp; Wilbur CJ (2006) Are "implicit attitudes unconscious?" Consciousness and Cognition 15: 485-499. Gawronski B &amp; Payne BK (Eds) (2010) Handbook of implicit social cognition: Measurement, theory, and applications. New York, Guilford Press. Glaser J &amp; Kihlstrom JF (2005) Compensatory Automaticity: Unconscious Volition Is Not an Oxymoron. In: Hassin RR, Uleman JS &amp; Bargh JA (eds.), The New Unconscious, NY: Oxford University Press, pp. 171-195. Glasman LR &amp; Albarracin D (2006) Forming attitudes that predict behavior: A Meta-Analysis of the attitude-behavior relation. Psychological Bulletin 132 (5): 778-822. Goldberg M E &amp; Gorn J (1987) Happy and Sad TV Programs: How they affect reactions to commercials. J Consumer Research, 14: 387-403. Gorn GJ, Goldberg M E &amp; Litvack D (1991) Music and Information in Commercials: Their effects with an Elderly Sample. J Advertising Research 31(5): 23-32. Gregg VH &amp; Gardiner JM (1994) Recognition memory and awareness: A large effect of study-test modalities on "Know" responses following a highly orienting task. European J Cognitive Psychology 6: 131-146. Greenwald AG &amp; Banaji MR (1995) Implicit Social Cognition: Attitudes, self-esteem and stereotypes. Psychological Review 102(1): 4-27. Greenwald AG, McGhee DE &amp; Schwarz JL (1998) Measuring Individuals Differences in Implicit Cognition: The Implicit Association Test. J Personality and Social Psychology 74, 6: 1464-1480. Greenwald A, Nosek BA &amp; Banaji MR (2003) Understanding and Using the Implicit Association Test: I. An Improved Scoring Algorithm. J Personality and Social Psychology 85: 197-216. Grossman RP &amp; Till BD (1998) The persistence of classically conditioned brand attitudes. J Advertising 27: 23-31. Hänze M &amp; Meyer HA (1998) Mood influences on automatic and controlled semantic priming. American J Psychology 111(2): 265-278. Hassin RR, Uleman JS &amp; Bargh JA (2005) The New Unconscious, NY: Oxford University Press. Hofmann W, Gawronski B, Gschwendner, T, Le, H &amp; Schmitt, M (2005) A meta-analysis on the correlation between the Implicit Association Test and explicit self-report measure. Personality and Social Psychology Bulletin 31: 1369-1385. Holden SJ &amp; Vanhuele M (1999) Know the Name, Forget the Exposure: Brand Familiarity versus Memory of Exposure Context. Psychology and Marketing 16(6): 479-486. Holender D (1986) Semantic activation without conscious identification in dichotic listening, parafoveal vision and visual masking: A survey and appraisal. Behavioral and Brain Sciences 9: 1-66. Isen AM (1999) Positive affect. In: T Dalgleish &amp; MJ Power (eds), Handbook of Emotion and Cognition, Chichester, Wiley, pp. 521-540. Isen AM (1987) Positive Affect, Cognitive Processes and Social Behavior. Advances in Experimental Social Psychology 20: 203-253. Jacoby LL, Jennings JM &amp; Hay LF (1996) Dissociating automatic and consciously controlled processes: Implications for Diagnosis and rehabilitation of memory deficits. In: Herrmann DJ, McEvoy CL, Hertzog C, Hertel P, Johnson MK (eds), Basic and Applied memory research: theory in context, 1. Mahwah, NJ: Erlbaum, pp. 161-193. Jacoby LL (1998) Invariance in automatic influences of memory: toward a user's guide for the process-dissociation procedure. J Experimental Psychology: Learning, Memory and Cognition 24: 3-26. Janiszewski C &amp; Meyvis T (2001) Effects of Brand Logo Complexity, Repetition and Spacing on Processing Fluency and Judgment. J Consumer Research 28: 18-32. Janiszewski C (1993) Preattentive Mere Exposure Effects. J Consumer Research 20: 376-392. Janiszewski C &amp; Warlop L (1993) The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditional Brand. J Consumer Research 20(2): 171-189. Janiszewski C (1988) Preconscious processing effects: The independence of attitude formation and conscious thought. J Consumer Research 15: 199-209. Karpinski A &amp; Steinman R B (2006), The Single Category Implicit Association Test as a Measure of Implicit Social Cognition. J Personality and Social Psychology 91(1): 16-32. Kim J, Allen CT, Kardes FR (1996) An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning. J Marketing Research, 33, 3: 318-328. Kim D (2004) The Implicit Life Satisfaction measure (ILS). Asian J Social Psychology 7: 236-243. Krishnan HS &amp; Chakravarti D (2003) A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory. J Consumer Psychology 13(3): 230-245. Kunst-Wilson WR &amp; Zajonc RB (1980) Affective discrimination of Stimuli that cannot be recognized. Science 207: 557-558. Law S &amp; Braun KA (2000) I'll have what she's having: Gauging the impact of product placements on viewers. Psychology and Marketing 17(12): 1059-1075. Lee AY (2001) The mere exposure effect: an uncertainty reduction explanation revisited. Personality and Social Psychology Bulletin 27(10): 1255-1266. Lee AY (2002) Effects on Implicit memory on memory-based versus stimulus-based brand choice. J Marketing Research 39: 440-454. Lee AY &amp; Labroo AA (2004) The effects of conceptual and perceptual fluency on brand evaluation. J Marketing Research 41: 151-165. Lee AY &amp; Sternthal B (1999) The effects of positive moods on memory. J Consumer Research 26: 115-127. Lipp OV &amp; Purkis HM (2005) No support for dual process accounts of human affective learning to simple Pavlovian conditioning. Cognition and Emotion 19: 269-282. Mackie DM &amp; Worth T (1991) Feeling Good, but not Thinking Straight: the Impact of Positive Mood on Persuasion. In: Forgas, J (Ed), Emotion and social judgments, Oxford, England: Pergamon Press, pp. 201-219. MacLeod C (1998) Implicit Perception: Perceptual Processing without Awareness. In: Kisner K, Speelman C, Maybery M et al. Implicit and Explicit Mental Processes, Mahwah, NJ, Erlabaum, pp. 57-78. Maison D, Greenwald AG &amp; Bruin RH (2001) The Implicit Association Test as a measure of implicit consumer attitudes. Polish Psychological Bulletin 32(1): 61-70. Maison D, Greenwald AG &amp; Bruin RH (2004) Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior. J Consumer Psychology 14(4): 405-415. Mandler G (1980) Recognizing: The judgment of previous occurrence. Psychological Review 87: 252-271. Mäntylä T &amp; Raudsepp J (1996) Recollective experience following suppression of focal attention. European J Cognitive Psychology 8: 195-203. Mathur M &amp; Chattopadhyay A (1991) The Impact of Moods Generated by Television Programs on Responses to Advertising. Psychology and Marketing 8: 59-77. Mattes J &amp; Cantor J (1982) Enhancing Responses to television advertisement via the transfer of residual arousal from prior programming. J Broadcasting 26: 553-556. Meersmans T, De Houwer J, Baeyens F, Randell T &amp; Eelen, P (2005) Beyond evaluative conditioning? Searching for associative transfer of nonevaluative stimulus properties. Cognition and Emotion 19(2): 283-306. Merikle PM &amp; Reingold EM (1998) On Demonstrating Unconscious Perception: Comment on Draine and Greenwald (1998). J Experimental Psychology: General 127(3): 304-310. Meyers-Levy J &amp; Tybout AM (1997) Context Effects at Encoding and Judgement in Consumption Settings: The Role of Cognitive Resources. J Consumer Research 24: 1-14. Meyers-Levy J &amp; Sternthal B (1993) A Two-Factor Explanation of Assimilation and Contrast Effects. J Marketing Research 30: 359-368. Moorman M, Neijens P C &amp; Smit E G (2002) The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude Toward the Ad in a Real-Life Setting. J Advertising 31(4): 28-40. Moorman M, Neijens PC &amp; Smit E G (2005) The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block. J Advertising Research 45: 49-59. Murr, JP &amp; Dacin PA (1996) Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context. J Consumer Research 22: 439-447. Newell SJ, Henderso KV &amp; Wu BT (2001) The effects of pleasure and arousal on recall of advertisements during the super Bowl. Psychology and Marketing 18: 1135-1153. Nordhielm C L (2002) The influence of level of processing on advertising effects. J Consumer Research 29: 371-382. Olson MA &amp; Fazio RH (2001) Implicit Attitude Formation through Classical Conditioning. Psychological Science 12: 413-417. Olson MA &amp; Fazio RH (2002) Implicit Acquisition and Manifestation of Classically Conditioned attitudes. Social Cognition, 2002: 89-103. Pavelchak MA, Antil J H &amp; Munch JM (1988) The Super Bowl: An Investigation into the Relationship among Program Context, Emotional Experience and Ad Recall. J Consumer Research 15: 360-367. Pechmann C &amp; Stewart D W (1988) Advertising repetition: A critical review of wearin and wearout. Current Issues and Research in Avertising 11, 285-329. Perfect TJ &amp; Edwards A (1998) Implicit memory for radio advertising. Psychological Reports 83: 1091-1094. Perkins A, Forehand M, Greenwald A &amp; Maison D (2008) Measuring the non-conscious: Implicit social cognition on consumer behaviour. In: Haugtvedt C, Herr P &amp; Kardes F (Eds) Handbook of Consumer Psychology, Hillsdale, NJ: Lawrence Erlbaum Associates, pp. 461-476. Perugini M (2005) Predictive models of implicit and explicit attitudes. British J Social Psychology 44: 29-45. Pêtre A (2005) Mémorisation non consciente des publicités: apport d'une mesure implicite dans une application au netvertising. Revue Française du Marketing 201: 23-47. Petty RE, Fazio RH &amp; Briňol P (eds) (2007) Attitudes: Insights from the new wave of implicit measures. Mahwah, N.J. Erlbaum. Pham M T &amp; Vanhuele M (1997) Analyzing the Memory Impact of Advertising Fragments. Marketing Letters 8: 407-417. Pleyers G, Corneille O, Luminet O &amp; Yzerbyt V (2007) Aware and (Dis)Liking: Item-based Analyses Reveal that Valence Acquisition via Evaluative Conditioning emerges only when there is Contingency Awareness. J Experimental Psychology: Learning, Memory and Cognition 33: 130-144 Poehlman A, Uhlmann E, Greenwald AG &amp; Banaji MR (2005) Understanding and using the IAT: III. Meta-analysis of predictive validity, University of Washington, Seattle, W.A. Priluck R &amp; Till BD (2004) The role of contingency awareness, involvement and need for cognition in attitude formation. J the Academy of Marketing Science 32: 329-344. Rajaram S (1993) Remembering and knowing: two means of access to the personal past. Memory and Cognition 21: 89-102. Roskos-Ewoldsen DR &amp; Fazio RH (1992a) The accessibility of source likeability as a determinant of persuasion. Personality and Social Psychology Bulletin 18: 19-25. Roskos-Ewoldsen DR &amp; Fazio RH (1992b) On the orienting value of attitudes: Attitude accessibility as a determinant of an object's attraction of visual attention. J Personality and Social Psychology 63: 198-211. Russel CA (1998) Toward a Framework of Product Placement Theoretical Propositions. Advances in Consumer Research 25: 357-362. Russell CA (2002) Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. J Consumer Research 29: 306-318. Rydell R &amp; McConnell AR (2006) Understanding implicit and explicit attitude change: A systems of reasoning analysis. J Personality and Social Psychology 91: 995-1008. Schwarz N &amp; Clore G L (1988) How do I feel about it? The informative function of affective states. In: Fiedler K &amp; Forgas J (eds), Affect, Cognition and Social Behavior, Toronto, Hogrefe International, pp. 44-62. Shapiro S (1999) When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure. J Consumer Research 26: 16-36. Shapiro S &amp; Krishnan S (2001) Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects. J Advertising 30: 1-30. Shapiro S, Heckler S E &amp; MacInnis DJ (1997) The Effects on Incidental Ad Exposure on the Formation of Consideration Sets. J Consumer Research 24: 94-104. Shapiro S, MacInnis DJ, Heckler SE &amp; Perez AM (1999) An experimental Method for studying unconscious perception in an marketing context. Psychology and Marketing 16: 459-477. Shapiro S, Maclnnis DJ, &amp; Park CW (2002) Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence. J Advertising, 31(4): 15-26. Shrum L J (2004) The Psychology of Entertainment Media, Blurring the lines between entertainment and persuasion. N.J: Lawrence Erlbaum Associates. Soldow GF &amp; Victor P (1981) Response to Commercials as a Function of Program Context. J Advertising Research 21: 59-65. Sonbonmatsu DM &amp; Kardes FR (1988) The Effects of Physiological Arousal on Information Processing and Persuasion. J Consumer Research 15: 379-385. Strahan EJ, Spencer S &amp; Zanna MP (2005) Subliminal Priming and Persuasion: How motivation affects the activation of Goals and the persuasiveness of messages. In: Kardes FR, Herr PH and Nantel J (eds) Applying social cognition to consumer-focused strategy. NJ: Lawrence Erlbaum Associates, pp. 267-280. Stuart EW, Shimp TA &amp; Engel RW (1987) Classical conditioning of Consumer attitudes: four experiments in an advertising context. J Consumer Research 14: 334-349. Stuart EW, Shimp TA &amp; Engel RW (1991) A program of classical conditioning experiments testing variations in the conditioned stimulus and context. J Consumer Research 18: 1-12. Tavassoli NT, Schultz CJ &amp; Fitzsimons GJ (1995) Program involvement: Are moderate levels best for ad memory and attitude toward the ad? J Advertising Research 35: 61-74. Trendel O &amp; Warlop L (2005) Présentation et application des mesures implicites de restitution mémorielle en marketing. Recherche et Applications en Marketing 20 (2): 77-104. Trendel O &amp; Warlop L (2005) Positive Implicit Effects for Event Incongruent Sponsorship. Advances in Consumer Research 32: 240-241. Tulving E (1995) Organization of memory: Quo vadis ?, in M S Gazzaniga (ed), The Cognitive neuroscience. Cambridge, MA, MIT Press, pp. 839-847. Vanhuele M, Courbet D, Denis S, Lavigne F &amp; Borde A (2005) The effectiveness of non-focal exposure to web banners ads. Finanza Marketing e Produzione 23(3): 7-12. Walther E (2002) Guilty by Mere Association: Evaluative Conditioning and the Spreading Attitude Effect. J Personality and Social Psychology 82(6): 919-934. Walther E, Nagengast B &amp; Trasselli C (2005) Evaluative conditioning in social psychology: Facts and speculations. Cognition and Emotion 19(2): 175-196. Walther E &amp; Grigoriadis S (2004) Why sad people like shoes better: The influence of mood on the evaluative conditioning of consumer attitudes. Psychology and Marketing 21: 755-773. Wheeler MA, Stuss DT &amp; Tulving E (1997) Toward a theory of episodic memory: The frontal lobes and autonoetic consciousness. Psychological Bulletin 121: 331-354. Wilson TD, Lindsey S &amp; Shooler TY (2000) A Model of Dual Attitude. Psychological Review 107(1): 101-126. Wittenbrink B &amp; Schwarz N (eds) (2007) Implicit measures of attitudes. New York: Guilford Press. Yang M, Roskos-Ewoldsen B &amp; Roskos-Ewoldsen DR (2004) Mental Models for Brand Placement. In: Shrum LJ (ed), The Psychology of Entertainment Media, Blurring the lines between entertainment and persuasion. N.J.: Lawrence Erlbaum Associates, pp. 79-98. Yonelinas AP (1997) Recognition memory ROCs for item and associative information: The contribution of recollection and familiarity. Memory and Cognition 25: 747-763. Zajonc B (1980) Feeling and Thinking: Preferences Need no Inferences. American Psychologist 35: 151-175.</note>
          </notesStmt>
          <sourceDesc>
            <biblStruct>
              <analytic>
                <title xml:lang="fr">Les influences non conscientes de la publicité et de la communication marketing : Etat des recherches et nouvelles perspectives.</title>
                <author role="aut">
                  <persName>
                    <forename type="first">Didier</forename>
                    <surname>Courbet</surname>
                  </persName>
                  <email type="md5">3acedf604945634be2156be64b153da5</email>
                  <email type="domain">orange.fr</email>
                  <idno type="idhal" notation="string">courbet-didier</idno>
                  <idno type="idhal" notation="numeric">5410</idno>
                  <idno type="halauthorid" notation="string">12446-5410</idno>
                  <idno type="ORCID">https://orcid.org/0000-0002-5506-1850</idno>
                  <idno type="GOOGLE SCHOLAR">https://scholar.google.fr/citations?user=6v5ehJgAAAAJ&amp;hl=fr</idno>
                  <idno type="IDREF">https://www.idref.fr/050402668</idno>
                  <idno type="ORCID">https://orcid.org/0000-0002-4090-777X</idno>
                  <affiliation ref="#struct-221819"/>
                </author>
                <author role="aut">
                  <persName>
                    <forename type="first">Marie-Pierre</forename>
                    <surname>Fourquet-Courbet</surname>
                  </persName>
                  <email type="md5">1e9a0c10291341d0b59f06b2eb710f6d</email>
                  <email type="domain">univ-amu.fr</email>
                  <idno type="idhal" notation="string">marie-pierre-fourquet-courbet</idno>
                  <idno type="idhal" notation="numeric">172489</idno>
                  <idno type="halauthorid" notation="string">133781-172489</idno>
                  <idno type="ORCID">https://orcid.org/0000-0003-3302-9144</idno>
                  <idno type="IDREF">https://www.idref.fr/071333479</idno>
                  <idno type="GOOGLE SCHOLAR">https://scholar.google.fr/citations?user=jW3_T2gAAAAJ</idno>
                  <affiliation ref="#struct-221819"/>
                </author>
              </analytic>
              <monogr>
                <imprint>
                  <biblScope unit="pp">37p.</biblScope>
                  <date type="datePub">2014-08-06</date>
                </imprint>
                <authority type="institution">Rapport de recherches, CNRS (programme Société de l'Information), Université d'Aix-Marseille, Institut de Recherche en Sciences de l'Information et de la Communication (IRSIC), 39 p.</authority>
              </monogr>
            </biblStruct>
          </sourceDesc>
          <profileDesc>
            <langUsage>
              <language ident="fr">French</language>
            </langUsage>
            <textClass>
              <keywords scheme="author">
                <term xml:lang="fr">neuromarketing</term>
                <term xml:lang="fr">subliminal</term>
                <term xml:lang="fr">simple exposition</term>
                <term xml:lang="fr">parrainage</term>
                <term xml:lang="fr">placement de produit</term>
                <term xml:lang="fr">publicité</term>
                <term xml:lang="fr">mémoire implicite</term>
                <term xml:lang="fr">mesures implicites</term>
                <term xml:lang="fr">attitude</term>
                <term xml:lang="fr">persuasion</term>
              </keywords>
              <classCode scheme="halDomain" n="shs.info.orga">Humanities and Social Sciences/Library and information sciences/domain_shs.info.orga</classCode>
              <classCode scheme="halTypology" n="REPORT">Reports</classCode>
              <classCode scheme="halOldTypology" n="REPORT">Reports</classCode>
              <classCode scheme="halTreeTypology" n="REPORT">Reports</classCode>
            </textClass>
            <abstract xml:lang="fr">
              <p>L'article dresse une revue critique des récentes recherches portant sur les principaux processus et traitements psychologiques non conscients qui opèrent dans la réception et persuasion de la communication marketing utilisant les médias. En se basant sur des recherches réalisées dans des contextes de publicité, de placement de produit et de parrainage télévisuel, quatre types d'effets et d'influences non conscientes sont analysés dans le cadre a) de la perception non consciente de la marque, b) d'expositions en faible attention et oubliées, c) du conditionnement des attitudes, d) d'insertion de la marque dans des contextes émotionnels. L'article ouvre, ensuite, de nouvelles perspectives de recherches afin d'améliorer, d'une part, les modèles et, d'autre part, les validités théoriques et écologiques des méthodologies et des mesures de variables dépendantes.</p>
            </abstract>
          </profileDesc>
        </biblFull>
      </listBibl>
    </body>
    <back>
      <listOrg type="structures">
        <org type="laboratory" xml:id="struct-221819" status="OLD">
          <idno type="IdRef">146878353</idno>
          <idno type="RNSR">200815499S</idno>
          <orgName>Institut de Recherche en Sciences de l'Information et de Communication</orgName>
          <orgName type="acronym">IRSIC</orgName>
          <date type="start">2008</date>
          <date type="end">2017-12-31</date>
          <desc>
            <address>
              <addrLine>Institut de Recherche en Sciences de l'Information et de Communication21, rue Virgile Marron13392 Marseille Cedex 05 France</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://irsic.univ-amu.fr/</ref>
          </desc>
          <listRelation>
            <relation name="EA4262" active="#struct-198056" type="direct"/>
          </listRelation>
        </org>
        <org type="institution" xml:id="struct-198056" status="VALID">
          <idno type="IdRef">15863621X</idno>
          <idno type="ISNI">0000 0001 2176 4817</idno>
          <idno type="ROR">https://ror.org/035xkbk20</idno>
          <orgName>Aix Marseille Université</orgName>
          <orgName type="acronym">AMU</orgName>
          <date type="start">2012-01-01</date>
          <desc>
            <address>
              <addrLine>Aix-Marseille UniversitéJardins du Pharo58 Boulevard Charles Livon13284 Marseille cedex 7</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://www.univ-amu.fr/</ref>
          </desc>
        </org>
      </listOrg>
    </back>
  </text>
</TEI>