L'art et la monnaie, Du spirituel dans la communication du 21 ème siècle ?

Abstract : The promotion of creative industries might be the economic and social solution if we want to combine the need to have enough income to live decently and the need to be someone else than a consumer. At the heart of the concept: intellectual capital that we can monetize and share both. Communicating honestly about this paradox which implies a deep social transformation is possible in a society where the individual does not outweigh the collective. France is not ready yet.
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https://archivesic.ccsd.cnrs.fr/sic_00861967
Contributor : Anne-Hélène Le Cornec Ubertini <>
Submitted on : Saturday, September 14, 2013 - 2:22:23 PM
Last modification on : Monday, September 24, 2018 - 3:10:02 PM

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Anne-Hélène Le Cornec Ubertini. L'art et la monnaie, Du spirituel dans la communication du 21 ème siècle ?. Communication & Organisation (GREC/O), Presses Universitaires de Bordeaux, 2011, pp.33-40. ⟨sic_00861967⟩

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