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Intelligence économique et communication interne : un trait d'union info-communicationnel au sein de l'organisation

Abstract : In front of the research field, insufficiently explored, of compétitive intelligence communication, confronted with a strong need of internal listening expressed by the employees of the organization, we ask the question of methodological and practical association of watch, compétitive intelligence and internal communication approach. We show that an innovative implementation of an experimental model of " Internal Communication Intelligence ", establishes, for the decision-maker, a strategic opportunity to favor a crossed fertilization of the relation between information and communication within the organization.
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https://archivesic.ccsd.cnrs.fr/sic_00854380
Contributor : Frédéric Ely <>
Submitted on : Tuesday, August 27, 2013 - 9:03:48 AM
Last modification on : Tuesday, October 27, 2020 - 4:04:05 PM

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  • HAL Id : sic_00854380, version 1

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Frédéric Ely. Intelligence économique et communication interne : un trait d'union info-communicationnel au sein de l'organisation. Communication & Organisation, Presses Universitaires de Bordeaux, 2013, pp.91-106. ⟨sic_00854380⟩

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