"Marketing politique : le mythe de sa toute puissance est un danger pour la démocratie"

Abstract : The application of the marketing in the political domain is not dangerous because it would falsify the democratic game, but because this focus on presumed pragmatic efficiency of the marketing prevents from understanding its real symbolic efficiency: the legitimization of the " company(society) of market "
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https://archivesic.ccsd.cnrs.fr/sic_00848827
Contributor : Eric Dacheux <>
Submitted on : Wednesday, October 9, 2013 - 11:51:03 AM
Last modification on : Monday, February 1, 2016 - 10:06:02 PM
Long-term archiving on : Friday, January 10, 2014 - 2:20:09 AM

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  • HAL Id : sic_00848827, version 1

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Eric Dacheux. "Marketing politique : le mythe de sa toute puissance est un danger pour la démocratie". Patrick Bourgne. Le marketing remède ou poison?, 2013. ⟨sic_00848827⟩

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