A measuring instrument of the audience of a web site : the network analysis

Abstract : Marketing on the Internet upsets the traditional commercial techniques. To optimize the audience of its site, even its sales on this channel, a company needs relevant statistical data. The aim of our research is to renew the approach of Log files analyzers currently available, by showing the contributions of network analysis
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Eric Boutin, Jean-Marc Ferrandi, Philippe Dumas. A measuring instrument of the audience of a web site : the network analysis. The 15th IMP Conference, Dublin, Sep 1999, Dublin, Ireland. pp.1-21. ⟨sic_00828615⟩

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