Les effets non spécifiques de la publicité subliminale, Revue Européenne de Psychologie Appliquée, pp.13-19, 1999. ,
Belief, Attitude, Intention and Behavior: An Introduction of Theory and Research, 1975. ,
An analysis of conjunctive choice : theory and experiments, Journal of Consumer Research, vol.10, pp.373-386, 1984. ,
Hierarchical cognitive content : towards a measurment methodology, Advances in Consumer Research, pp.100-105, 1980. ,
Petit traité de manipulation à l'usage des honnêtes gens, 1987. ,
La soumission librement consentie, 1998. ,
Consumers'involvement profile : empirical results Advances in Consumer Research, Association of Consumer Research, pp.290-295, 1985. ,
L'attraction interpersonnelle, La psychologie sociale, 1995. ,
Consumer recognition of increases in odd and even prices, 1984. ,