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Web 2.0 : des études ayant du répondant !

Abstract : After having described the web 2.0, the author highlights the challenges and opportunities that this « new » web offers to market research professionals. Initially qualified, in the nineties, as the 4th generation of market research, thanks to the rise of the web 2.0 and of the “super consumer”, online research in a 2.0 environment forces market research professionals to move away from questioning to listening. Using different examples, the author explains this change and describes its main consequences
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Contributor : Laurent Flores Connect in order to contact the contributor
Submitted on : Thursday, May 6, 2010 - 11:14:41 AM
Last modification on : Friday, January 14, 2022 - 8:18:03 AM


  • HAL Id : sic_00481212, version 1



Laurent Flores. Web 2.0 : des études ayant du répondant !. Revue Française du Marketing, Paris : A.D.T. d'exécution et de l'exploitation des études de marché, 2008, 5/5 (220), pp.7-16. ⟨sic_00481212⟩



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