Skip to Main content Skip to Navigation
Journal articles

Web 2.0 : des études ayant du répondant !

Abstract : After having described the web 2.0, the author highlights the challenges and opportunities that this « new » web offers to market research professionals. Initially qualified, in the nineties, as the 4th generation of market research, thanks to the rise of the web 2.0 and of the “super consumer”, online research in a 2.0 environment forces market research professionals to move away from questioning to listening. Using different examples, the author explains this change and describes its main consequences
Complete list of metadatas

https://archivesic.ccsd.cnrs.fr/sic_00481212
Contributor : Laurent Flores <>
Submitted on : Thursday, May 6, 2010 - 11:14:41 AM
Last modification on : Wednesday, September 23, 2020 - 4:28:45 AM

Identifiers

  • HAL Id : sic_00481212, version 1

Collections

Citation

Laurent Flores. Web 2.0 : des études ayant du répondant !. Revue Française du Marketing, Paris : A.D.T. d'exécution et de l'exploitation des études de marché, 2008, 5/5 (220), pp.7-16. ⟨sic_00481212⟩

Share

Metrics

Record views

400