S. B. Banerjee, E. S. Iyer, and R. K. Kashyap, Corporate Environmentalism: Antecedents and Influence of Industry Type, Journal of Marketing, vol.67, issue.2, pp.106-128, 2003.
DOI : 10.1509/jmkg.67.2.106.18604

P. Berthon, P. F. Leyland, and R. T. Watson, The World Wide Web as an Advertising Both consumer magazines and newsletter subscribers are more inclined to be website loyal and show more favorable attitude toward the brand

J. E. Chang, T. W. Simpson, A. Rangaswamy, and J. R. Tekchandaney, A Good Web Site Can Convey the Wrong Brand Image! A Preliminary Report, 2002.

Q. Chen and W. D. Wells, Attitude toward the Site, Journal of Advertising Research, vol.39, issue.5, pp.27-37, 1999.

C. M. Cheung and M. K. Lee, The Asymmetric Effect of Web Site Attribute Performance on Web Satisfaction: An Empirical Study, e-Service Journal, vol.3, issue.3, pp.65-86, 2005.
DOI : 10.2979/ESJ.2004.3.3.65

W. Dou and S. Krishnamurthy, Using Brand Websites to Build Brands Online: A Product versus Service Brand Comparison, Journal of Advertising Research, vol.47, issue.2, pp.193-206, 2007.
DOI : 10.2501/S0021849907070225

J. Eighmey, Profiling User Responses to Commercial Web Sites, Journal of Advertising Research, vol.37, issue.3, pp.59-66, 1997.

L. Florès, 10 Facts about the Value of Brand Websites, Admap, 2004.

?. ??, Measuring the Sales Impact of Brand Websites, Admap, 2004.

S. Ghose and W. Dou, Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites, Journal of Advertising Research, vol.38, issue.2, pp.29-43, 1998.

S. Hong and J. Kim, Architectural criteria for website evaluation ??? conceptual framework and empirical validation, Behaviour & Information Technology, vol.38, issue.5, pp.337-57, 2004.
DOI : 10.1177/0013916580124002

K. I. Ibeh, Y. Luo, and K. Dinnie, E-branding strategies of internet companies: Some preliminary insights from the UK, Journal of Brand Management, vol.12, issue.5, pp.355-73, 2005.
DOI : 10.1057/palgrave.bm.2540231

J. Jee and W. Lee, Antecedents and Consequences of Perceived Interactivity, Journal of Interactive Advertising, vol.23, issue.4, 2002.
DOI : 10.1080/15252019.2002.10722066

P. Jiang and B. Rosenbloom, Customer intention to return online: price perception, attribute???level performance, and satisfaction unfolding over time, European Journal of Marketing, vol.39, issue.1/2, pp.150-74, 2005.
DOI : 10.1108/03090560510572061

E. J. Karson and R. J. Fisher, Predicting intentions to return to the Web site: Extending the dual mediation hypothesis, Journal of Interactive Marketing, vol.19, issue.3, pp.2-14, 2005.
DOI : 10.1002/dir.20040

G. Lewi, Branding management. La marque, de l'idée à l'action, 2005.

. Goodhue, Webqual TM : A Website Quality Instrument, Presented at the American Marketing Association Winter Marketing Educators' Conference, pp.432-470, 2002.

W. A. Macias, A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites, Journal of Interactive Advertising, vol.38, issue.3, 2003.
DOI : 10.1080/15252019.2003.10722072

C. Overby, Build a Better CPG Website to Boost Offline Sales, Forrester Research Brief, 2003.

R. A. Peterson, S. Balasubramanian, and B. J. Bronnenberg, Exploring the Implications of the Internet for Consumer Marketing, Journal of the Academy of Marketing Science, vol.25, issue.4, pp.329-375, 1997.
DOI : 10.1177/0092070397254005

A. A. Raney, L. M. Arpan, K. Pashupati, and D. A. Brill, At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations, Journal of Interactive Marketing, vol.17, issue.4, pp.38-53, 2003.
DOI : 10.1002/dir.10064

F. F. Reichheld and P. Schefter, E-Loyalty: Your Secret Weapon on the Web, Harvard Business Review, vol.78, issue.4, pp.105-118, 2000.

M. Richard and R. Chandra, A model of consumer web navigational behavior: conceptual development and application, Journal of Business Research, vol.58, issue.8, pp.1019-1048, 2005.
DOI : 10.1016/j.jbusres.2004.04.001

R. Rogowski, How Well Do Sites Build Their Brands? " Forrester Research Brief, 2007.

V. Shankar, A. K. Smith, and A. Rangaswamy, Customer Satisfaction and Loyalty in Online and Offline Environments Working Paper 02-2000, 2000.
DOI : 10.1016/s0167-8116(03)00016-8

M. Supphellen and H. Nysveen, Drivers of Intention to Revisit the Websites of Well- Known Companies, International Journal of Market Research, vol.43, issue.3, pp.341-52, 2001.

D. Travis, BRANDING IN THE DIGITAL AGE, Journal of Business Strategy, vol.22, issue.3, pp.14-18, 2001.
DOI : 10.1108/eb040166

L. Upshaw, Building a brand.comm, Design Management Journal (Former Series), vol.12, issue.1, pp.34-39, 2001.
DOI : 10.1111/j.1948-7169.2001.tb00531.x

U. S. Bureau, Department of Commerce, 2007.

M. Wolfinbarger and M. C. Gilly, eTailQ: dimensionalizing, measuring and predicting etail quality, Journal of Retailing, vol.79, issue.3, pp.183-98, 2003.
DOI : 10.1016/S0022-4359(03)00034-4

G. Wu, Perceived Interactivity and Attitude toward Website Presented at the 1999 Annual Conference of the American Academy of Advertising, 1999.

C. Y. Yoo and P. A. Stout, Factors Affecting Users' Interactivity with the Web Site and the Consequences of Users' Interactivity, Proceedings of the American Academy of Advertising, 2001.