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La communication intégrée, nouveau paradigme organisationnel ?

Abstract : The concept of integrated communication came into the world in the nineties, notably in the field of marketing to insert the logic of the development of the numerical techniques of communication. This tendency has become institutionalized in our modern societie neo liberal and free market economy. These logics correspond in the same time at the diversification of techniques and media in communication but also by the taking into account of a finer manner different publics of organizations. Nevertheless is it a new model or an ancient logic updated the image for a symbolic benefit of the speech of the actors who carry it or is it a deeper logic linked to the mutations of our contemporary societies?
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Contributor : Alain Van Cuyck Connect in order to contact the contributor
Submitted on : Tuesday, June 2, 2009 - 6:51:05 PM
Last modification on : Friday, October 23, 2020 - 4:52:18 PM
Long-term archiving on: : Thursday, June 10, 2010 - 10:06:10 PM


  • HAL Id : sic_00390834, version 1


Alain van Cuyck. La communication intégrée, nouveau paradigme organisationnel ?. 2007. ⟨sic_00390834⟩



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