Skip to Main content Skip to Navigation
Preprints, Working Papers, ...

La communication intégrée, nouveau paradigme organisationnel ?

Abstract : The concept of integrated communication came into the world in the nineties, notably in the field of marketing to insert the logic of the development of the numerical techniques of communication. This tendency has become institutionalized in our modern societie neo liberal and free market economy. These logics correspond in the same time at the diversification of techniques and media in communication but also by the taking into account of a finer manner different publics of organizations. Nevertheless is it a new model or an ancient logic updated the image for a symbolic benefit of the speech of the actors who carry it or is it a deeper logic linked to the mutations of our contemporary societies?
Document type :
Preprints, Working Papers, ...
Complete list of metadatas

https://archivesic.ccsd.cnrs.fr/sic_00390834
Contributor : Alain van Cuyck <>
Submitted on : Tuesday, June 2, 2009 - 6:51:05 PM
Last modification on : Friday, October 23, 2020 - 4:52:18 PM
Long-term archiving on: : Thursday, June 10, 2010 - 10:06:10 PM

Identifiers

  • HAL Id : sic_00390834, version 1

Citation

Alain van Cuyck. La communication intégrée, nouveau paradigme organisationnel ?. 2007. ⟨sic_00390834⟩

Share

Metrics

Record views

1311

Files downloads

10246