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            <note type="archivesic_reference">Anand P., Sternthal B., 1991, « Perceptual fluency and affect without recognition », Memory &amp; cognition, 19 (3), pp. 293-300. Bargh J. A., Chartrand T.L., 2000, « The mind in the middle. A practical guide to priming and automaticity research », pp. 253-281, in : Reiss H.T., Judd C.M., eds., Handbook of research methods in social and personality psychology, Cambridge University Press. Bornstein R. F., D'Agostino P.R., 1994, « The attribution and discounting of perceptual fluency : preliminary tests of a perceptual/attribution model of the mere exposure effect », Journal of personality and social psychology, 58 (5), pp. 791-800. Chabrol C., Courbet D., Fourquet-Courbet M.-P., 2004, « Psychologie sociale, traitements et effets des médias », Questions de communication, 5, pp. 5-18. Channouf A, 2002, « Emotion et cognition implicites », pp. 195-221, in : Channouf A., Rouan G., dirs, Emotions et cognitions, Bruxelles, De Boeck Université. 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Wedel M., Pieters R., 2000, « Eye Fixations on Advertisements and Memory for Brands : A Model and Findings », Marketing Science, 19 (Fall), pp. 297-312. Wickens T. D., 2001, Elementary Signal Detection Theory, Oxford University Press. Wilson T. D., Lindsey S., Schooler T.Y., 2000, « A Model of Dual Attitudes », Psychological Review, 107, 1, 101-126. Wittenbrink B., Schwarz, N., eds, 2007, Implicit measures of attitudes, New York, Guilford Press. Wittenbrink B., 2007, « Measuring attitudes through Priming », pp. 17-58, in : Wittenbrink, B., Schwarz, N., eds., Implicit measures of attitudes, New York, Guilford Press. Zajonc R. B., 1968, « Attitudinal Effects of Mere Exposure », Journal of Personality and Social Psychology Monograph Supplement, 9 (June), pp. 1-27.</note>
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                <term xml:lang="fr">communication persuasive</term>
                <term xml:lang="fr">publicité</term>
                <term xml:lang="fr">influences</term>
                <term xml:lang="fr">Internet</term>
                <term xml:lang="fr">attitude</term>
                <term xml:lang="fr">cognition implicite</term>
                <term xml:lang="fr">mémoire implicite.</term>
                <term xml:lang="it">mémoire implicite</term>
                <term xml:lang="it">persuasive communication</term>
                <term xml:lang="it">advertising</term>
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              <p>title : Persuasive effects of the e-advertising perceived without conscience in peripheral vision. Implications for research on the reception of medias Using an experimentation carried out on 247 individuals, we show that advertisements on Internet appearing in the peripheral visual field cause favorable effects on judgements and on intention of purchase of the publicized brands whereas the receivers are not aware of having seen them. We also study the evolution of the cognitive and attitudinal effects eight days after exposure. To investigate these effects in a rigorous way , we used a method of presentation coupling a camera filming the ocular movements and a computer automatically hiding the advertising banners when the gaze of the Net surfer was directed in their direction. After having proposed an explanation for the cognitive processes underlying the influence, we open new prospects for research on the reception of the media communication.</p>
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              <p>À l'aide d'une expérimentation, nous montrons que des messages publicitaires sur l'internet apparaissant dans le champ visuel périphérique provoquent des effets favorables sur les jugements et les intentions d'achat des marques publicisées, alors que les récepteurs n'ont pas « conscience » qu'elles sont entrées dans leur champ visuel. Nous étudions également l'évolution des effets cognitifs et attitudinaux huit jours après l'exposition. Pour démontrer ces influences de manière rigoureuse, nous avons conçu une méthode de présentation contingente couplant une caméra filmant les mouvements oculaires et un système informatique faisant automatiquement disparaître les bannières publicitaires dès que le regard de l'internaute se déplace dans leur direction. Après avoir proposé une explication quant aux processus socio-cognitifs impliqués dans l'influence, nous ouvrons de nouvelles perspectives pour la recherche sur la réception de la communication médiatique.</p>
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