« The power of the subliminal: subliminal perception and possible applications The new unconscious, pp.77-106, 2005. ,
Internet advertising: Is anybody watching?, Journal of Interactive Marketing, vol.17, issue.4, pp.8-23, 2003. ,
DOI : 10.1002/dir.10063
An Examination of Different Explanations for the Mere Exposure Effect, Journal of Consumer Research, vol.34, issue.1, pp.97-103, 2007. ,
DOI : 10.1086/513050
« A practical guide to the use of response latency in social psychological research, Research methods in personality and social psychology, pp.74-97, 1990. ,
The mode model of attitude-behavior process Dual-process theories in social psychology, pp.97-116, 1999. ,
The Role of Attitude Accessibility in the Attitude-to-Behavior Process, Journal of Consumer Research, vol.16, issue.3, pp.280-288, 1989. ,
DOI : 10.1086/209214
Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change., Psychological Bulletin, vol.132, issue.5, pp.692-731, 2006. ,
DOI : 10.1037/0033-2909.132.5.692
Is affective material in attitudes more accessible than cognitive material? The moderating role of attitude basis, European Journal of Social Psychology, vol.35, issue.6, pp.761-780, 2004. ,
DOI : 10.1002/ejsp.229
Compensatory automaticity : unconscious volition is not an oxymoron The new unconscious, pp.171-195, 2005. ,
Forming attitudes that predict future behavior: A meta-analysis of the attitude-behavior relation., Psychological Bulletin, vol.132, issue.5, pp.778-822, 2006. ,
DOI : 10.1037/0033-2909.132.5.778
Low-Involvement Learning: Memory without Evaluation, Journal of Consumer Research, vol.19, issue.2, pp.212-225, 1992. ,
DOI : 10.1086/209297
Semantic activation without conscious identification in dichotic listening, parafoveal vision, and visual masking: A survey and appraisal, Semantic activation without conscious identifi cation, pp.1-23, 1986. ,
DOI : 10.1016/S0022-5371(83)90273-6
A process dissociation framework: Separating automatic from intentional uses of memory, Journal of Memory and Language, vol.30, issue.5, pp.513-541, 1991. ,
DOI : 10.1016/0749-596X(91)90025-F
Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought, Journal of Consumer Research, vol.15, issue.2, pp.199-209, 1988. ,
DOI : 10.1086/209157
« A meta-analysis of the spacing effect in verbal learning: implications for research on advertising repetition and consumer memory, Journal of consumer research, vol.30, pp.138-149, 2003. ,
Implicit and explicit mental processes, Implicit memory, pp.13-36, 1998. ,
« Partial awareness creates the " illusion " of subliminal semantic priming », Psychological science, pp.75-81, 2004. ,
A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory, Journal of Consumer Psychology, vol.13, issue.3, pp.230-245, 2003. ,
DOI : 10.1207/S15327663JCP1303_05
Understanding and using the implicit association test : what we know (so far) about the method, pp.59-102, 2007. ,
The influence of semantic context on initial eye landing sites in words, Acta Psychologica, vol.104, issue.2, pp.191-214, 2000. ,
DOI : 10.1016/S0001-6918(00)00020-2
URL : https://hal.archives-ouvertes.fr/hal-01358855
« The effect of conceptual and perceptual fl uency on brand evaluation, Journal of consumer research, pp.31-151, 2004. ,
« Conscious and unconscious perception : experiments on visual masking and word recognition », Cognitive psychology, pp.197-237, 1983. ,
Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories, Journal of Marketing, vol.63, pp.45-60, 1999. ,
DOI : 10.2307/1252100
A Two-Factor Explanation of Assimilation and Contrast Effects, Journal of Marketing Research, vol.30, issue.3, pp.359-368, 1993. ,
DOI : 10.2307/3172887
Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources, Journal of Consumer Research, vol.24, issue.1, pp.1-14, 1997. ,
DOI : 10.1086/209490
The Influence of Level of Processing on Advertising Repetition Effects, Journal of Consumer Research, vol.29, issue.3, pp.371-82, 2002. ,
DOI : 10.1086/344428
Analyzing the memory impact of advertising fragments », Marketing letters, pp.407-417, 1997. ,
Eye movements in reading and information processing: 20 years of research., Psychological Bulletin, vol.124, issue.3, pp.372-418, 1998. ,
DOI : 10.1037/0033-2909.124.3.372
When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure, Journal of Consumer Research, vol.26, issue.1, pp.16-36, 1999. ,
DOI : 10.1086/209548
Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects, Journal of Advertising, vol.8, issue.4, pp.1-14, 2001. ,
DOI : 10.1080/10641734.1994.10505017
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets, Journal of Consumer Research, vol.24, issue.1, pp.94-104, 1997. ,
DOI : 10.1086/209496
« An experimental method for studying unconscious perception in a marketing context », Psychology and marketing, pp.459-477, 1999. ,
« Subliminal priming and persuasion : how motivation affects the activation of goals and the persuasiveness of messages Applying social cognition to consumer-focused strategy, pp.267-280, 2005. ,
Human-machine reconfi gurations : Plans and situated actions, 2007. ,
Organization of memory : quo vadis ? The cognitive neuroscience, pp.839-847, 1995. ,
Eye Fixations on Advertisements and Memory for Brands: A Model and Findings, Marketing Science, vol.19, issue.4, pp.297-312, 2000. ,
DOI : 10.1287/mksc.19.4.297.11794
Elementary signal detection theory, 2001. ,
DOI : 10.1093/acprof:oso/9780195092509.001.0001
« A model of dual attitudes », Psychological review, pp.101-126, 2000. ,
Implicit measures of attitudes, 2007. ,
Attitudinal effects of mere exposure., Journal of Personality and Social Psychology, vol.9, issue.2, Pt.2, pp.1-27, 1968. ,
DOI : 10.1037/h0025848