DIRCOM & TECHNOLOGIES DE L'INFORMATION, DE LA COMMUNICATION ET DE LA COLLABORATION : LE E-DIRCOM, POUR UNE INTELLIGENCE COMMUNICATIONNELLE INTERNE DE L'ORGANISATION.

Abstract : Dircom and Information Communication and Collaboration Technologies : the e-Dircom, for an Internal Communication Intelligence of the organization. By stating the main issue of the position and the methods of internal communication approach led by the communication manager in the organizations in general, and by the regional Dircom of the pertaining company in particular, our research leads to wonder whether the association of this very Dircom with the Information Communication and Collaboration Technologies (Icct's), and with specific watch and intelligence processes, can generate a new kind of internal communication within the organization. From the Sciences of Information and Communication's, and the Communication of organizations' points of view, referring principally to the orchestral and systemic theories of communication, our research, resulting from a dialectics between the « real ground and abstraction », is based as well on the relation of the « Dircom » (Communication manager) with the main theoretical fields of internal communication, strategic watch system and the concept of the « clever company » (including Information, Communication, and Collaboration technologies, collective intelligence and knowledge management), as on a several-month experimentation of a groupware and of an Intranet discussion forum. The different connections between these fields mainly lighten, backed up by the « e-Dircom » and « Infocom watching » concepts that we developed, an original model of intelligence, specifically adapted to the internal communication field this e-Dircom is in charge of : the « Internal Communication Intelligence ». To answer our central question, resulting in a new kind of internal communication in the organization and even more a new management process of this communication, the Internal Communication Intelligence (Ici) is likely to offer new research views in the Sciences of Information and Communication field, and to add a complementary strategic dimension to the communication manager's position. We finally demonstrate that this model, built on a synergy between the Information and Communication fields, offers several interesting convergences with some exogenous situations, products of studies in Sciences of Information and Communication as well as of professional spheres.
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https://archivesic.ccsd.cnrs.fr/sic_00349806
Contributor : Frédéric Ely <>
Submitted on : Sunday, January 4, 2009 - 7:57:46 PM
Last modification on : Monday, September 24, 2018 - 3:10:02 PM

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Frédéric Ely. DIRCOM & TECHNOLOGIES DE L'INFORMATION, DE LA COMMUNICATION ET DE LA COLLABORATION : LE E-DIRCOM, POUR UNE INTELLIGENCE COMMUNICATIONNELLE INTERNE DE L'ORGANISATION.. 2007. ⟨sic_00349806⟩

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