How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories - Archive ouverte HAL Access content directly
Journal Articles Journal of Advertising Research Year : 2007

How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories

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Abstract

In-depth interviews with web banner designers, combined with retrospective protocols, reveai implicit theories ofthe communication process that they apply during their creation process. These theories take the form of reactions of imaginary audiences with whom web banner designers engage in imaginary dialogues. The dialogues reveal the evaluation standards held by internet users, advertisers, and different colleagues.
Comment les publicitaires inventent-ils les bannières sur internet : le rôle des dialogues internes, de l'auto-évaluation et de leurs théories implicites de la communication. Une étude empirique qualitative sur la créativité des publicitaires.
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Dates and versions

sic_00288393 , version 1 (21-06-2008)

Identifiers

  • HAL Id : sic_00288393 , version 1

Cite

Didier Courbet, Marie-Pierre Fourquet-Courbet, Marc Vanhuele. How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories. Journal of Advertising Research, 2007, 47 (2), pp.217-229. ⟨sic_00288393⟩
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