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How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories

Abstract : In-depth interviews with web banner designers, combined with retrospective protocols, reveai implicit theories ofthe communication process that they apply during their creation process. These theories take the form of reactions of imaginary audiences with whom web banner designers engage in imaginary dialogues. The dialogues reveal the evaluation standards held by internet users, advertisers, and different colleagues.
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https://archivesic.ccsd.cnrs.fr/sic_00288393
Contributor : Didier Courbet <>
Submitted on : Saturday, June 21, 2008 - 11:17:52 AM
Last modification on : Tuesday, May 26, 2020 - 6:50:23 PM
Long-term archiving on: : Friday, September 28, 2012 - 4:06:04 PM

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  • HAL Id : sic_00288393, version 1

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Didier Courbet, Marie-Pierre Fourquet-Courbet, Marc Vanhuele. How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories. Journal of Advertising Research, World Advertising Research Center, 2007, 47 (2), pp.217-229. ⟨sic_00288393⟩

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