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Quelle consommation des marques jouant sur l'identité ?

Abstract : The aim of this paper is to propose several assumptions given by empirical observations on attitude brand purchasing and consumption. These assumptions raise a new way of approaching the global strategy of communication of these firms.
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https://archivesic.ccsd.cnrs.fr/sic_00264146
Contributor : Alexandre Coutant Connect in order to contact the contributor
Submitted on : Friday, March 14, 2008 - 1:10:21 PM
Last modification on : Monday, February 10, 2020 - 12:16:53 PM
Long-term archiving on: : Friday, May 21, 2010 - 12:28:56 AM

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  • HAL Id : sic_00264146, version 1

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Alexandre Coutant. Quelle consommation des marques jouant sur l'identité ?. Médias et diversité culturelle, Jun 2006, France. pp.1-16. ⟨sic_00264146⟩

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