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UNE TENTATIVE D'OPTIMISATION DES ECHANGES COMMERCIAUX INTERENTREPRISES PAR L'OPTIQUE RELATIONNELLE

Abstract : The purpose of this article is to demonstrate that a relationship perspective in marketing is a success key factor in “B to B” relationship. This approach replaces or completes usefully the contractual approach (Blois, 2003). The entire business market must work together in order to achieve the final consumer's satisfaction and to increase a real “Reticular” marketing.
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https://archivesic.ccsd.cnrs.fr/sic_00141945
Contributor : Franck Debos <>
Submitted on : Monday, April 16, 2007 - 11:40:52 PM
Last modification on : Thursday, June 17, 2021 - 3:12:03 PM
Long-term archiving on: : Wednesday, April 7, 2010 - 12:00:51 AM

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  • HAL Id : sic_00141945, version 1

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Franck Debos. UNE TENTATIVE D'OPTIMISATION DES ECHANGES COMMERCIAUX INTERENTREPRISES PAR L'OPTIQUE RELATIONNELLE. XVIth International Conference of RESER Services Governance: Regulation and Public Policies, Sep 2006, Lisbonne. ⟨sic_00141945⟩

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