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The Effectiveness of non-focal exposure to web banner ads

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https://archivesic.ccsd.cnrs.fr/sic_00078369
Contributor : Didier Courbet <>
Submitted on : Monday, June 5, 2006 - 6:36:52 PM
Last modification on : Monday, October 12, 2020 - 10:27:48 AM
Long-term archiving on: : Monday, April 5, 2010 - 10:18:57 PM

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Marc Vanhuele, Didier Courbet, Sylvain Denis, Frédéric Lavigne, Amélie Borde. The Effectiveness of non-focal exposure to web banner ads. Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, EGEA, 2005, XXIII (3). ⟨sic_00078369⟩

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