<?xml version="1.0" encoding="utf-8"?>
<TEI xmlns="http://www.tei-c.org/ns/1.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:hal="http://hal.archives-ouvertes.fr/" xmlns:gml="http://www.opengis.net/gml/3.3/" xmlns:gmlce="http://www.opengis.net/gml/3.3/ce" version="1.1" xsi:schemaLocation="http://www.tei-c.org/ns/1.0 http://api.archives-ouvertes.fr/documents/aofr-sword.xsd">
  <teiHeader>
    <fileDesc>
      <titleStmt>
        <title>HAL TEI export of sic_00078368</title>
      </titleStmt>
      <publicationStmt>
        <distributor>CCSD</distributor>
        <availability status="restricted">
          <licence target="https://creativecommons.org/publicdomain/zero/1.0/">CC0 1.0 - Universal</licence>
        </availability>
        <date when="2026-05-24T14:06:10+02:00"/>
      </publicationStmt>
      <sourceDesc>
        <p part="N">HAL API Platform</p>
      </sourceDesc>
    </fileDesc>
  </teiHeader>
  <text>
    <body>
      <listBibl>
        <biblFull>
          <titleStmt>
            <title xml:lang="fr">Les applications des sciences humaines à la publicité : De la psychanalyse à la socio-cognition implicite et au neuromarketing</title>
            <author role="aut">
              <persName>
                <forename type="first">Didier</forename>
                <surname>Courbet</surname>
              </persName>
              <email type="md5">3acedf604945634be2156be64b153da5</email>
              <email type="domain">orange.fr</email>
              <idno type="idhal" notation="string">courbet-didier</idno>
              <idno type="idhal" notation="numeric">5410</idno>
              <idno type="halauthorid" notation="string">12446-5410</idno>
              <idno type="ORCID">https://orcid.org/0000-0002-5506-1850</idno>
              <idno type="GOOGLE SCHOLAR">https://scholar.google.fr/citations?user=6v5ehJgAAAAJ&amp;hl=fr</idno>
              <idno type="IDREF">https://www.idref.fr/050402668</idno>
              <idno type="ORCID">https://orcid.org/0000-0002-4090-777X</idno>
              <affiliation ref="#struct-6198"/>
            </author>
            <editor role="depositor">
              <persName>
                <forename>Didier</forename>
                <surname>Courbet</surname>
              </persName>
              <email type="md5">3acedf604945634be2156be64b153da5</email>
              <email type="domain">orange.fr</email>
            </editor>
          </titleStmt>
          <editionStmt>
            <edition n="v1" type="current">
              <date type="whenSubmitted">2006-06-05 18:03:26</date>
              <date type="whenModified">2023-12-05 18:08:07</date>
              <date type="whenReleased">2006-06-30 23:56:11</date>
              <date type="whenProduced">2006-04</date>
              <date type="whenEndEmbargoed">2006-06-05</date>
              <ref type="file" target="https://archivesic.ccsd.cnrs.fr/sic_00078368v1/document">
                <date notBefore="2006-06-05"/>
              </ref>
              <ref type="file" n="1" target="https://archivesic.ccsd.cnrs.fr/sic_00078368v1/file/huma_et_entre_2006archivessic.pdf" id="file-78368-709209">
                <date notBefore="2006-06-05"/>
              </ref>
            </edition>
            <respStmt>
              <resp>contributor</resp>
              <name key="106716">
                <persName>
                  <forename>Didier</forename>
                  <surname>Courbet</surname>
                </persName>
                <email type="md5">3acedf604945634be2156be64b153da5</email>
                <email type="domain">orange.fr</email>
              </name>
            </respStmt>
          </editionStmt>
          <publicationStmt>
            <distributor>CCSD</distributor>
            <idno type="halId">sic_00078368</idno>
            <idno type="halUri">https://archivesic.ccsd.cnrs.fr/sic_00078368</idno>
            <idno type="halBibtex">courbet:sic_00078368</idno>
            <idno type="halRefHtml">&lt;i&gt;Humanisme et entreprise&lt;/i&gt;, 2006, 276</idno>
            <idno type="halRef">Humanisme et entreprise, 2006, 276</idno>
            <availability status="restricted">
              <licence target="https://about.hal.science/hal-authorisation-v1/">HAL Authorization<ref corresp="#file-78368-709209"/></licence>
            </availability>
          </publicationStmt>
          <seriesStmt>
            <idno type="stamp" n="SHS">Sciences de l'Homme et de la Société</idno>
            <idno type="stamp" n="UNICE">Université Nice Sophia Antipolis</idno>
            <idno type="stamp" n="UNIV-TLN">Université de Toulon</idno>
            <idno type="stamp" n="SIC">archiveSIC</idno>
            <idno type="stamp" n="UNIV-COTEDAZUR">Université Côte d'Azur</idno>
          </seriesStmt>
          <notesStmt>
            <note type="audience" n="1">Not set</note>
            <note type="popular" n="0">No</note>
            <note type="peer" n="1">Yes</note>
          </notesStmt>
          <sourceDesc>
            <biblStruct>
              <analytic>
                <title xml:lang="fr">Les applications des sciences humaines à la publicité : De la psychanalyse à la socio-cognition implicite et au neuromarketing</title>
                <author role="aut">
                  <persName>
                    <forename type="first">Didier</forename>
                    <surname>Courbet</surname>
                  </persName>
                  <email type="md5">3acedf604945634be2156be64b153da5</email>
                  <email type="domain">orange.fr</email>
                  <idno type="idhal" notation="string">courbet-didier</idno>
                  <idno type="idhal" notation="numeric">5410</idno>
                  <idno type="halauthorid" notation="string">12446-5410</idno>
                  <idno type="ORCID">https://orcid.org/0000-0002-5506-1850</idno>
                  <idno type="GOOGLE SCHOLAR">https://scholar.google.fr/citations?user=6v5ehJgAAAAJ&amp;hl=fr</idno>
                  <idno type="IDREF">https://www.idref.fr/050402668</idno>
                  <idno type="ORCID">https://orcid.org/0000-0002-4090-777X</idno>
                  <affiliation ref="#struct-6198"/>
                </author>
              </analytic>
              <monogr>
                <idno type="halJournalId" status="VALID">43218</idno>
                <idno type="issn">0018-7372</idno>
                <idno type="eissn">2271-1791</idno>
                <title level="j">Humanisme et entreprise</title>
                <meeting>
                  <date type="start">2006-04</date>
                </meeting>
                <imprint>
                  <publisher>A.A.E.L.S.H.U.P </publisher>
                  <biblScope unit="volume">276</biblScope>
                  <date type="datePub">2006-04</date>
                </imprint>
              </monogr>
            </biblStruct>
          </sourceDesc>
          <profileDesc>
            <langUsage>
              <language ident="fr">French</language>
            </langUsage>
            <textClass>
              <keywords scheme="author">
                <term xml:lang="en">nonconscious influence</term>
                <term xml:lang="en">advertising</term>
                <term xml:lang="en">implicit measures</term>
                <term xml:lang="en">implicit attitude</term>
                <term xml:lang="en">implicit memory</term>
                <term xml:lang="fr">mémoire implicite</term>
                <term xml:lang="fr">attitude implicite</term>
                <term xml:lang="fr">mesures implicites</term>
                <term xml:lang="fr">persuasion</term>
                <term xml:lang="fr">publicité</term>
                <term xml:lang="fr">influences non conscientes</term>
              </keywords>
              <classCode scheme="halDomain" n="shs.info.orga">Humanities and Social Sciences/Library and information sciences/domain_shs.info.orga</classCode>
              <classCode scheme="halTypology" n="ART">Journal articles</classCode>
              <classCode scheme="halOldTypology" n="ART">Journal articles</classCode>
              <classCode scheme="halTreeTypology" n="ART">Journal articles</classCode>
            </textClass>
            <abstract xml:lang="en">
              <p>Applications of the human sciences to advertising: from the psychoanalysis to the implicit social cognition and the neuromarketing Abstract. The advertising executives always carried out a scientific watch with the aim of applying the models and the methods of the social sciences to improve their practices. The objective of the article is double. Firstly, through a short history, since 1930 until our days, we show how, with the different decades, the social sciences became increasingly complex and how the principal transfers of knowledge took place. The recent arrival of the paradigm of cognitive sciences and the implicit social cognition research are made the field more complex (e.g. the "neuromarketing") and made the applications rarer. By proposing one instrument to measure nonconscious advertising influence, we show, secondly, that advertising executives can find in this new paradigm, truly operational models.</p>
            </abstract>
            <abstract xml:lang="fr">
              <p>Les publicitaires ont toujours mené une veille scientifique dans le but d'appliquer les modèles et les méthodes des sciences humaines et sociales pour améliorer leurs pratiques. L'objectif de l'article est double. Premièrement, à travers un bref historique, des années 1930 jusqu'à nos jours, nous montrons comment, au fil des décennies, les sciences humaines sont devenues de plus en plus complexes et comment se sont opérés les principaux transferts de connaissances. L'arrivée récente du paradigme des sciences cognitives et de la socio-cognition implicite a davantage complexifié le champ (e.g. le « neuromarketing ») et a rendu les applications plus rares. Nous montrons comment, à partir du paradigme de la socio-cognition implicite, nous avons construit un outil de mesure de l'influence publicitaire non consciente.</p>
            </abstract>
          </profileDesc>
        </biblFull>
      </listBibl>
    </body>
    <back>
      <listOrg type="structures">
        <org type="laboratory" xml:id="struct-6198" status="OLD">
          <idno type="IdRef">105756938</idno>
          <orgName>Laboratoire Information, Milieux, Médias, Médiations - EA 3820</orgName>
          <orgName type="acronym">I3M</orgName>
          <date type="end">2017-12-31</date>
          <desc>
            <address>
              <addrLine>Université de Nice Sophia-Antipolis 06103 Nice Université de Toulon 83957 La Garde</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://i3m.univ-tln.fr/</ref>
          </desc>
          <listRelation>
            <relation name="EA3820 " active="#struct-117617" type="direct"/>
            <relation name="EA3820" active="#struct-303091" type="direct"/>
          </listRelation>
        </org>
        <org type="institution" xml:id="struct-117617" status="VALID">
          <idno type="IdRef">026403498</idno>
          <idno type="ISNI">0000000123372892</idno>
          <idno type="ROR">https://ror.org/02k9vew78</idno>
          <orgName>Université Nice Sophia Antipolis (1965 - 2019)</orgName>
          <orgName type="acronym">UNS</orgName>
          <date type="start">1965-10-23</date>
          <date type="end">2019-12-31</date>
          <desc>
            <address>
              <addrLine>Parc Valrose, 06100 Nice</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://unice.fr/</ref>
          </desc>
        </org>
        <org type="institution" xml:id="struct-303091" status="VALID">
          <idno type="IdRef">031122337</idno>
          <idno type="ROR">https://ror.org/02m9kbe37</idno>
          <orgName>Université de Toulon</orgName>
          <orgName type="acronym">UTLN</orgName>
          <desc>
            <address>
              <addrLine>Avenue de l'Université - BP 20132 - 83957 La Garde Cedex</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://www.univ-tln.fr/</ref>
          </desc>
        </org>
      </listOrg>
    </back>
  </text>
</TEI>