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            <note type="archivesic_reference">Ajzen, I., 1991, `` The theory of planned behavior '', Organizational Behavior and Human Decision Processes, 50, pp.179-211 Ajzen, I., 2001, `` Nature and operation of attitudes '', Annual Review of Psychology, 52, pp.27-58. Bargh, J. A. et Chartrand T. L., 1999, The Unbearable Automaticity of Everyday Life, American Psychologist, 54, pp. 462-479. Bargh, J. A., Apsley D.K. (eds), 2001, Unravelling the Complexities of Social Life, Washington, American Psychological Association. Caverni, J. P., 1998, La verbalisation comme source d'observables pour l'étude du fonctionnement cognitif , in J. P. Caverni, C. Bastien, P. Mendelsohn &amp; G. Tiberghien (Eds). Psychologie cognitive : modèles et méthodes. Grenoble : Presses Universitaires de Grenoble, PP.253-273. Chaiken, S., 1987, The heuristic model of persuasion , in M.P. Zanna, J.M. Olson, C.P. Herman (Eds.), Social influence: the ontario symposium, vol. 5, Hillsdale, NJ: Erlbaum, 1987, pp. 3-39. Chaiken, S., Tropes Y. (eds), 1999, Dual-Process Theories in Social Psychology, NY, The Guilford Press. Courbet, D., 2003, L'influence publicitaire en l'absence de souvenir des messages : les effets implicites de la simple exposition , Les Cahiers Internationaux de Psychologie Sociale, 57 (Mars 2003), pp. 39-51. Courbet, D., Borde, A., Intartaglia, J. et Denis, S., 2004, L'influence non consciente des publicités vues furtivement et aussitôt oubliées : une méthode d'étude socio-cognitive appliquée à Internet , Questions de communication, 5, pp. 83-102. Drèze, X. et Zufryden F., 2000, Internet advertising: the medium is the difference, Consumption, Markets and Culture, 4, 1, pp. 12-20. Eagly, A.H. et Chaiken S., 1993, The psychology of attitudes, Harcourt Brace Jovanovich. Fazio, R. H., 2000, Accessible Attitudes as Tools for Object Appraisal : Their Costs and Benefits , pp. 1-36, in : Maio G.R., Olson J.M. (eds), Why we Evaluate, Functions of Attitudes, NJ, Lawrence Erlbaum Associates. Fazio, R.H., 2001, On the Automatic activation of associated Evaluations: An overview , Cognition and Emotion, 15, 2001, pp.115-141. Fazio, R. H and Olson M. A, 2003, Implicit Measures in Social Cognition Research: Their Meaning and Use, Annual Review of Psychology, 54, pp. 297-327. Fazio, R.H. et Williams, C.J., 1986, Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations: An investigation of the 1984 election , Journal of Personality and Social Psychology, 51, pp.505-514. Fazio, R.H., et Towles-Schwen, T., 1999, The MODE Model of Attitude-Behavoir Processes , in S. Chaiken &amp; Y. Tropes (Eds), Dual-Process Theories in Social Psychology, New-York, The Guildford Press, pp .97-116. Fazio, R.H., Powell M.C. et Williams C.J., 1989, The role of attitude accessibility in the attitude-to-behavior process , Journal of Consumer Research, 16, December 1989, 280-288. Fazio, R.H., Roskos-Ewoldsen, D.R. et Powell, M.C., 1994, Attitudes, perception, and attention , in P.M. Niedenthal &amp; S. Kitayama (Eds). The heart's eye: Emotional influences in perception and attention, San Diego: Academic Press, pp.197-216. Fishbein, M., Ajzen, I., 1975, Belief, attitude, intention, and behavior: An introduction to theory and research, Reading, MA, Addison-Wesley Fourquet-Courbet, M.P. et Courbet, D., 2004, Nouvelle méthode d'étude des cognitions en réception (ECER) et application expérimentale à la communication politique , Revue Internationale de Psychologie Sociale, 17, 3, pp.27-75 Ghiglione, R., 1986, L'homme communiquant, Paris, Armand Colin, Collection U, Série Psychologie. Ghiglione, R., Trognon, A., 1993, Où va la pragmatique ? - De la pragmatique à la psychologie sociale - Grenoble, Presses Universitaires de Grenoble, Vies Sociales. Ghiglione, R., Kekenbosch, C. et Landré, A., 1995, L'analyse cognitivo-discursive, Grenoble : Presses Universitaires de Grenoble, La psychologie en plus. Greenwald, A. G et Banaji M. R., 1995, Implicit Social Cognition: Attitudes, self-esteem and stereotypes , Psychological Review, 102, 1, pp. 4-27. Greenwald, A.G., 1968, `` Cognitive learning, cognitive response to persuasion, and attitude change '', in A.G. Greenwald, T.C. Brock, T.M. Ostrom (Eds.), Psychological foundations of attitudes, San Diego, CA, Academic Press, pp.147-170. Kruglanski, A.W et Webster, D.M, 1996, Motivated closing of the mind: Seizing and Freezing , Psychological Review, 103, pp.263-283. Kruglanski, A.W. et Freund, T., 1983, The freezing and unfreezing of lay-inferences: Effects on impresional primacy, ethnic stereotyping, and numerical anchoring , Journal of Experimental Social Psychology, 19, pp.448-468. Lee A.Y. et Labroo A.A, 2004, The effects of conceptual and perceptual fluency on brand evaluation, Journal of Marketing Research, XLI, May 2004, 151-165. Petty, R. E et Cacioppo J. T., 1986, Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York: Springer-Verlag. Sanbonmatsu, D.M. et Fazio, R.H., 1990, The role of attitudes in memory-based decision making , Journal of Personality and social Psychology, 59, pp.614-622. Schuette, R. A et Fazio R. H., 1995, Attitude Accessibility and Motivation as Determinants of Biased Processing: A Test of the MODE Model , Personality and Social Psychology Bulletin, 21, pp. 704-710. Wilson, T. D., Lindsey S. et Shooler T. Y., 2000, A Model of Dual Attitude , Psychological Review, 107, 1, pp. 101-126. Woltman Elpers, J. L. C. M., Mukherjee A. et Hoyer W.D., 2004, Humor in Television Advertising : A Moment-to-Moment Analysis , Journal of Consumer Research, 31, December 2004, 592-598.</note>
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                <term xml:lang="en">advertising</term>
                <term xml:lang="en">implicit attitude</term>
                <term xml:lang="en">political communication</term>
                <term xml:lang="en">consumer behavior</term>
                <term xml:lang="en">content analysis.</term>
                <term xml:lang="fr">publicité</term>
                <term xml:lang="fr">persuasion</term>
                <term xml:lang="fr">attitude implicite</term>
                <term xml:lang="fr">marketing politique</term>
                <term xml:lang="fr">comportement du consommateur</term>
                <term xml:lang="fr">internet</term>
                <term xml:lang="fr">analyse de contenu</term>
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              <p>Pour mieux comprendre comment fonctionne la communication persuasive, les chercheurs mobilisent souvent la psychologie sociale. L'objectif de l'article est de montrer comment de récentes recherches dans les domaines de la socio-cognition implicite et de la psychologie cognitive et linguistique ont été appliquées aux communications publicitaire et politique afin de mieux connaître, premièrement, le lien attitude-comportement, deuxièmement, les effets de la publicité vue rapidement et aussitôt oubliée, et, troisièmement, les traitements psychologiques en temps réel des récepteurs face à des messages.</p>
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