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Générer de nouvelles idées grâce à Internet : un exemple d'application pour le repositionnement d'un produit.

Laurent Flores
Abstract : After having reminded the importance of idea generation in the process of new product development and highlighted the limits of existing methods of ideation, the funding principles of brandDelphi (www.branddelphi.com), a new Internet ideation method able to detect and amplify weak signals, are presented. A case study around product repositioning demonstrates the value of the new method. The author concludes by highlighting the needs for further research able to further validate the method.
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https://archivesic.ccsd.cnrs.fr/sic_00001588
Contributor : Laurent Flores <>
Submitted on : Wednesday, November 2, 2005 - 4:53:34 PM
Last modification on : Monday, October 19, 2020 - 11:01:43 AM
Long-term archiving on: : Saturday, April 3, 2010 - 10:54:37 PM

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Laurent Flores. Générer de nouvelles idées grâce à Internet : un exemple d'application pour le repositionnement d'un produit.. Revue Française du Marketing, Paris : A.D.T. d'exécution et de l'exploitation des études de marché, 2005, 4/5 (204). ⟨sic_00001588⟩

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