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            <title xml:lang="fr">Comparaison épistémologique des recherches en SIC et sciences de gestion dans le domaine de la communication externe, divergences et terrain commun</title>
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            <note type="archivesic_reference">Bargh J.A. (1989), Conditional Automaticity: Varieties of automatic influence in social perception and cognition, in J.S. Uleman et J.A. Bargh (eds), Unintended thought, p. 3-51, New York: Guilford Press. Castelli L. et Zogmaister C. (2000), The role of familiarity in implicit memory effects: the case of exemplar activation, European Journal of Social Psychology, 30, 223-234. Courbet D. (1999), Puissance de la Télévision, Stratégies de communication et influence des marques, Préface de J.N. Kapferer, Paris, L'Harmattan (coll. Communication), 473 p. Fazio R.H. (1990), Multiples processes by which attitudes guide behavior: The MODE model as an integrative framework, in M.P. Zanna (ed.) Advances in Experimental Social Psychology, vol. 23, 75-109, San Diego, C.A.: Academic Press. Fazio R.H. (1995), Attitudes as object-evaluation associations: Determinants, consequences and correlates of attitude accessibility, in R.E Petty et Krosnick J.A. (Eds), Attitude Strength : Antecedents and consequences, Mahwah, NJ Erlbaum. Jacoby L.L., Kelley C., Brown J. et Jasechjo (1989), Becoming Famous Overnight : Limits on the Ability to Avoid Unconscious Influences of the Past, Journal of Personality and Social Psychology, 56, 326-338. Kihlstrom J.F. (1987), The cognitive unconscious, Science, 237, 1145-1152. Wilson T.D., Lindsey S. et Shooler T.Y. (2000), A Model of Dual Attitude, Psychological Review, vol. 107, 1, 101-126. Zajonc Robert B. (1980), Feeling and Thinking : Preferences Need no Inferences, American Psychologist, 35, 151-175.</note>
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                <title xml:lang="fr">Comparaison épistémologique des recherches en SIC et sciences de gestion dans le domaine de la communication externe, divergences et terrain commun</title>
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                  <persName>
                    <forename type="first">Didier</forename>
                    <surname>Courbet</surname>
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                <title level="j">Colloque “ La communication d'entreprise : regards croisés sciences de gestion et sciences de l'information et de la communication ”, Nice, 6-7 décembre 2001.</title>
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                <term xml:lang="fr">épistémologie</term>
                <term xml:lang="fr">positivisme</term>
                <term xml:lang="fr">constructivisme</term>
                <term xml:lang="fr">herméneutique</term>
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              <p>A comparative study analyses knowledge construction process in communication science and in management science concerning organizational communication domain. Epistemologically, theoretically and methodologically speaking, the study shows great difference. A common domain appears when ideological and operational aspects are abandoned : theorizing the reception process and the individual influence of communication with the experimental methodology. We give a short illustration.</p>
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              <p>Une étude comparative analyse les modes de construction des connaissances relatives à la communication externe des organisations en sciences de gestion et en sciences de la communication. Elle montre de profondes différences sur les plans épistémologiques, théoriques et méthodologiques. Un terrain commun aux deux disciplines apparaît lorsqu'on se centre sur l'unique critère scientifique et qu'on délaisse les aspects idéologiques et les objectifs opérationnels : théoriser les processus de réception et d'influence individuelles de la communication externe à l'aide de la méthode expérimentale. Nous en donnons une courte illustration.</p>
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