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Communication Dans Un Congrès Année : 2014

Satisfaction of cybernautes in virtual communities: An integrated model of experiential value

Résumé

Although virtual worlds and in particular virtual communities attract more users and contributing members, few studies have focused on what meets the members of these online communities. Studies on Satisfaction was addressed only to the environments of the Internet and neglect satisfaction in virtual communities (eg, Szymanski and Hise 2000; Reibstein 2002; Wolfinbarger and Gilly, 2002; Zeithaml , Parasuraman and Malhotra, 2002). In this work, we have defined and tested an integrated value of the experiential system and the satisfaction of the virtual world and virtual communities’ model. Based on a quantitative study of 564 volunteers used the web and virtual communities. A principal component analysis and regression was used to validate the assumptions made and to meet the objectives of our research by measuring the relationship between the different variables.
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Dates et versions

sic_01335482 , version 1 (21-06-2016)

Identifiants

  • HAL Id : sic_01335482 , version 1

Citer

Dorra Bouattour, Franck Debos, Tarek Abdellatif. Satisfaction of cybernautes in virtual communities: An integrated model of experiential value. 5th International Research Meeting in Business and Management (IRMBAM), Jul 2014, NICE, France. ⟨sic_01335482⟩
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