A measuring instrument of the audience of a web site : the network analysis - @rchiveSIC Accéder directement au contenu
Communication Dans Un Congrès Année : 1999

A measuring instrument of the audience of a web site : the network analysis

Résumé

Marketing on the Internet upsets the traditional commercial techniques. To optimize the audience of its site, even its sales on this channel, a company needs relevant statistical data. The aim of our research is to renew the approach of Log files analyzers currently available, by showing the contributions of network analysis
Fichier principal
Vignette du fichier
19_datastream.pdf (1.71 Mo) Télécharger le fichier
Loading...

Dates et versions

sic_00828615 , version 1 (31-05-2013)

Identifiants

  • HAL Id : sic_00828615 , version 1

Citer

Eric Boutin, Jean-Marc Ferrandi, Philippe Dumas. A measuring instrument of the audience of a web site : the network analysis. The 15th IMP Conference, Dublin, Sep 1999, Dublin, Ireland. pp.1-21. ⟨sic_00828615⟩
126 Consultations
219 Téléchargements

Partager

Gmail Facebook X LinkedIn More