Abstract : In this paper we try to examine a number of requisites for a "general theory of narrative " and to consider some difficulties, particularly semiotic order, in connection with the great digital transformation. This digital transformation is viewed in a simplified manner, through the prism of "becoming empire" according to Hardt and Negri, under the conditions of "becoming entrepreuneurial", of "becoming experimental" of the politic. We focus on the emergence of data mining as " imperial narration ", great narrative of performative societies in the context of the anthropological stratum "internet". We discuss the holy trinity : performation / prediction / preemption. This trinity is at the heart of the societies of control, in the context of the development of world integrated capitalism as an heterogeneous and conflicting process. Finally we will focus on the proliferation of "short forms" through, among other things, the deployment of Twitter, but not only, and some of its political and cognitive effects.