Creativity and e-advertising: A Qualitative Study of Art Directors' Creative Processes

Abstract : Quels sont les processus socio-cognitifs impliqués dans la créativité des publicitaires travaillant sur le web ?
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Journal articles
EMPIRICAL STUDIES OF THE ARTS,, 2008, 26 (1), pp.5-13


http://archivesic.ccsd.cnrs.fr/sic_00498295
Contributor : Courbet Didier <>
Submitted on : Wednesday, July 7, 2010 - 11:00:03 AM
Last modification on : Wednesday, July 7, 2010 - 11:00:03 AM

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Didier Courbet, Marie-Pierre Fourquet-Courbet, Marc Vanhuele. Creativity and e-advertising: A Qualitative Study of Art Directors' Creative Processes. EMPIRICAL STUDIES OF THE ARTS,, 2008, 26 (1), pp.5-13. <sic_00498295>

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