La communication intégrée, nouveau paradigme organisationnel ?

Alain Van Cuyck 1
1 ELICO Lyon 3
ERSICOM - Equipe de Recherche sur les Systèmes d'Information et de Communication des Organisations et des Medias
Abstract : The concept of integrated communication came into the world in the nineties, notably in the field of marketing to insert the logic of the development of the numerical techniques of communication. This tendency has become institutionalized in our modern societie neo liberal and free market economy. These logics correspond in the same time at the diversification of techniques and media in communication but also by the taking into account of a finer manner different publics of organizations. Nevertheless is it a new model or an ancient logic updated the image for a symbolic benefit of the speech of the actors who carry it or is it a deeper logic linked to the mutations of our contemporary societies?
docType_s :
Preprints, Working Papers, ...
2007


http://archivesic.ccsd.cnrs.fr/sic_00390834
Contributor : Van Cuyck Alain <>
Submitted on : Tuesday, June 2, 2009 - 6:00:51 PM
Last modification on : Tuesday, June 2, 2009 - 6:00:51 PM

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  • HAL Id : sic_00390834, version 1

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Alain Van Cuyck. La communication intégrée, nouveau paradigme organisationnel ?. 2007. <sic_00390834>

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