Le partenariat « viticulteurs-institutionnels du tourisme » : clé de voûte d'un oenotourisme performant.

Abstract : Wine is more important than a simply beverage or economic sector. It is civilizations major symbol and form a part of our own history and culture. Wine can also settle a carrier theme for tourism. The subject of this article consist to identify work track for create attractive vine-growing tourism product and also to demonstrate the importance of partnership between vine-growers and tourism actors.
Document type :
Journal articles
Marketing et Communication, 2008, Volume 1 (Numéro 2), pp 62- 73


http://archivesic.ccsd.cnrs.fr/sic_00340840
Contributor : Franck Debos <>
Submitted on : Monday, November 24, 2008 - 11:27:44 PM
Last modification on : Monday, April 20, 2015 - 9:57:26 AM

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Franck Debos. Le partenariat « viticulteurs-institutionnels du tourisme » : clé de voûte d'un oenotourisme performant.. Marketing et Communication, 2008, Volume 1 (Numéro 2), pp 62- 73. <sic_00340840>

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