How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories

Abstract : In-depth interviews with web banner designers, combined with retrospective protocols, reveai implicit theories ofthe communication process that they apply during their creation process. These theories take the form of reactions of imaginary audiences with whom web banner designers engage in imaginary dialogues. The dialogues reveal the evaluation standards held by internet users, advertisers, and different colleagues.


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Contributor : Didier Courbet <>
Submitted on : Saturday, June 21, 2008 - 11:00:17 AM
Last modification on : Wednesday, June 25, 2008 - 11:00:49 AM

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  • HAL Id : sic_00288393, version 1

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Didier Courbet, Marie-Pierre Fourquet-Courbet, Marc Vanhuele. How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories. Journal of Advertising Research, World Advertising Research Center, 2007, 47 (2), pp.217-229. <sic_00288393>

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