Les relations numériques Individu - Marque

Abstract : ABSTRACT The increasing interest in new technologies has caused a cultural and psychological shift which is heavily impacting the management and sales methods of companies .The inter working and networking of tools which were previously used in isolation, have led to a real information technology revolution. As the field of research is very wide, we have focused on the impact of interactivity through information technology on the business communication of a firm .The first part will deal with the factors for success of interactivity in the relation between the firm and consumers .Secondly we will study what operational consequences this form of interactivity has on the business communication of the firm.
Document type :
Preprints, Working Papers, ...
2008


http://archivesic.ccsd.cnrs.fr/sic_00278321
Contributor : Franck Debos <>
Submitted on : Sunday, May 11, 2008 - 4:48:13 PM
Last modification on : Thursday, June 25, 2015 - 1:03:41 AM

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  • HAL Id : sic_00278321, version 1

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Franck Debos. Les relations numériques Individu - Marque. 2008. <sic_00278321>

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