The Effectiveness of non-focal exposure to web banner ads

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Journal articles
Finanza Marketing e Produzione, 2005, XXIII (3)


http://archivesic.ccsd.cnrs.fr/sic_00078369
Contributor : Didier Courbet <>
Submitted on : Monday, June 5, 2006 - 6:00:36 PM
Last modification on : Friday, June 30, 2006 - 11:00:55 PM

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Marc Vanhuele, Didier Courbet, Sylvain Denis, Frédéric Lavigne, Amélie Borde. The Effectiveness of non-focal exposure to web banner ads. Finanza Marketing e Produzione, 2005, XXIII (3). <sic_00078369>

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