Abstract : The author first notes that Google, the trade mark, the project, the utilization - the "googling"- are social facts proven by the numbers - number of net surfers, of requests, of uses- and by the signs of adhesion - linguistics, economic, social. A socio linguistic analysis of the speeches of the persons in charge of Google and of users indicate that the social fact "googling" results in the emergence of a culture and a world community which shares it. They are supported by the language and also by the myths that were created and largely maintained by the owners the mark "Google Inc". The conclusion is that the current organization of the market of services on the Internet makes that Google Inc. is almost the only institution to know the population of the googlers. In order not to be subjected to this monopoly, however comfortable it is, the author proposes to develop a research program on the uses and users of Google.