Nonconscious Influence of TV Sponsorship: Effects of Emotions on Implicit Attitude Toward the Sponsor

Didier Courbet
Abstract : Array


http://archivesic.ccsd.cnrs.fr/sic_00001323
Contributor : Courbet Didier <>
Submitted on : Sunday, January 30, 2005 - 11:00:33 AM
Last modification on : Sunday, January 30, 2005 - 11:00:33 AM

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Didier Courbet. Nonconscious Influence of TV Sponsorship: Effects of Emotions on Implicit Attitude Toward the Sponsor. Journal of Applied Communication Research (date à venir), 2005. <sic_00001323>

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