Abstract : This article presents the results of a content analysis of magazines produced and distributed in Quebec for female adolescents. The aim of the research was to examine how femininity and male-female relations are represented in such magazines. It validated the hypothesis that these magazines are conservative rather than egalitarian, and allows this media form to be seen as an agent of traditional socialization. Distribution of the various articles (N=253) in the magazines by theme revealed that nearly two thirds (64.8%) deal with beauty, fashion, boys, heterosexual relations and male singers or actors. And while over one third (35.2%) discuss personal and social development, a careful reading of these articles revealed that the focus was on the personal rather than the social dimension of such development.